Ubisoft
assassins creed valhalla - very high RRP (£60) major production, tripleA - completely animated trailer, detailed and high quality graphics - focus on narrative - good sound design, range of high quality SFX and in sync with the action - already established character appearance, already has an established and successful franchise - 12 main games and 17 spinoffs (2022) - extreme generic hybridity - scifi/stealth/historical/action - paradigmatic features of a film trailer - elements of intertextuality - hashtags to gather large hype on social media - hosted by IGN - bigger coverage - voice acted with bigger name actors, and game available in multiple languages --- How is the assassins creed series guaranteed to make money? - already an established franchise - was an original concept - Steve Neal's theory of repetition and difference - basically the same, but a slightly difference story and location each time - int...