Late night women's hour - home

 0000 - 0020
How does Laverne introduce the show and engage the audience?
- "this month on late night women's hour" establishing context 
- intertextual reference to game of thrones "winter is coming" - mainstream appeal appealing to a younger segment of demographic
- hygge - home, domestic topics traditionally appealing topics to women, is this progressive or revisionist?


0020 - 0040
What do the range of guests tell us about the audience of lNWH? the BBCs role as public service broadcaster and how the BBC offers diversity and equality?
- Podcaster and crafter Helen Zaltsman ,
Susie Orbach psychotherapist and author,
Dr Rachel Hurdley research fellow in the school of social science at cardiff university,
Trinne Hahnemann ceff and author of 'Scandinavian Comfort Food - Embracing the Arts of Hygge'
- Diversity of nationality, different backgorunds


0040 - 0420
How does this part serve to educate as stated in the BBC's mission statement? in what ways does Laverne manage the discussion
-teaching about scandinavia - iceland/norway/denmark/sweden/finland
- spelling of hygge
-radio appeal: companion medium - she makes many light jokes
- untranslatable - opinion on what it means
- Laverne asks the guests questions
- - representation fairly mass appeal, heteronormative representations of men providing safety and security to women
- Laverne asks questions we at home may be thinking, to an extent as our surrogate
- educating audiences on danish culture - interesting and educational to those not from that audience

0445-0640
How do the references to British culture during this segment reflect Radio 4's audience? How do other references reflect a potential global audience for this programme?
- jumpers 
- niche audience - intelligent, politically driven humour, may appeal to the intellectual female audience
- scandaweiga culture influences british culture - flying tiger, ikea - saying we as an audience go into these shops - "norwegian pound shop" working class, or frugal audience
- Ikea is a global brand, so reflects on other similar women around the world.

0640-0800
How does Laverne construct her audiences as being in touch with digital culture and technology?
- digital media - following trends, 
-"instagramming it"

0800- 1000
How can you apply Stuart Hall's encoding/decoding model to this segment (oppositional, dominant, negotiated) By this point in the podcast the audience has been clearly and defined and positioned. Who are the audience?
- negotiated preferred - friendly discussion, jokes, - addressing the lack of diversity in their other content
- dominant/oppositional - gender performativity, crafting seen as a "womans" thing perhaps, niche appeal though potentially undermining the feminist message , act of tokenism
- Audience is somewhat mainstream younger women, millennial jokes and references though also appealing to a niche/slightly older TA of crafters and older women. intelligent so tech savvy

1600-1700 
How does Laverne reject traditional feminine roles?
-LNWH has more diversity of topics, Laverne is more conversational, her language and mode of address appeals to the younger demographic
-regulation - 10pm broadcast slot, more, not as domestic topics and sensitive content
- Laverne - talking about not being domestic, piety etc 
- brings up her time in a band, brings cool factor to a younger audience

3425 - 3830
How is intertextuality used in this segment? it can be argued that the age range of the intended audience is broadened at this point. what might be some of the issues a younger audience would have with the intertextual references used?
-Keep calm and have a cupcake, superwoman and thatcher rip off of second wave feminism - older than the younger TA so would have trouble understanding it to the fullest extent
- Nigella, capacity of the ordinary - more domestic intertextuality that younger TA may not be totally familiar with. though can also target a younger TA through the niche
-international appeal, GBBO has been sold around the world and hugely popular internationally - diverse too - mary berry, nonwhite contestants

4400 - 4528
How does Laverne align herself with a digital savvy audience at this point? 
How is this podcast able to demand the listeners attention?
How does the show suggest an older audience?
How is it also able to appeal to a technologically aware modern audience?
- DAB and now AMFM, on demand and international 
- Presumption of having kids, being experienced in parenting, married

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