In what ways do videogames represent a specialised industry? How do they differ from other media

- specific hardware
- interactivity & immersion 
- huge expenditure of resources
- much higher RRP - £50-60
- significantly longer length
- a dedicated, 'core' target audience
- games developed for specific hardware, or released multiplatform 
- requires more people to make them 
- can be done competitively 

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three stages
- pre-production
- production
- post production

preproduction
- process of research, brainstorming
- concept art, writing - core concept
- prove there is a market -  target audience is identified 
- create prototypes - level design, alpha/beta
- figure out game progressions - systems and design 
- budgeting 


production
- development - modelling assets, coding, rules are set, environments created
- programming - engine - unity/unreal or making own engine
- game is continuously tested and defined - looks for bugs
- music design and soundtrack 
- voice actors used 

postproduction
- early access builds 
- changes made - redesign - e.g. no mans sky 
- sales pitch- pitched to distributers etc - making a game exclusive 
- patching and maintenance 
- Electronics Entertainment Expo - E3 - largest tradeshow - 

-Indie game development and marketing
- Comiket - japanese tradeshow / market 


Assassin's creed - Valhalla 
trailer hosted by IGN -17.2 million views 
- no gameplay 
- interesting theme - vikings vs angles and semi historical, interests those into history of these specific subjects and hint to mythological themes
- storyline 
- blood and violence - exciting 
- hashtag likeaviking generates hype on social media 
- high quality , high production value 
- preexisting fans, mise en scene of the assassin character in the trailer as a nod to fans 



 

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