radio audiences

In an age dominated by visual images, it is questionable how the media form of radio has continued to survive.

The media of radio, therefore has a range of different APPEALS to other forms as it consists of:

Blind medium – lack of visual image relying on the audience’s imagination.
The companion medium – it offers interactive opportunities (shout-outs, phone-ins, social media, texts etc.).
The intimate medium – radio is very personal often using a direct mode of address. Sense of personal identification between audience and presenter.
The undemanding medium – you can do other things whilst you listen – convenient.



Guiding question: HOW ARE AUDIENCES GROUPED AND CATEGORISED BY MEDIA INDUSTRIES, INCLUDING BY AGE, GENDER AND SOCIAL CLASS, AS WELL AS LIFESTYLE AND TASTE.
Using the knowledge that you already have about Audience as a key media concept and what you have recently learnt about Late Night Woman’s Hour (including the episode Home) create a profile of demographics and psychographics for the show. Ensure you justify your ideas with a textual example from the show e.g. think: topics, content, use of language, guest, presenter etc. 





Social Grade Description % HRP population (UK)
AB Higher & intermediate managerial, administrative, professional occupations 22.17
C1 Supervisory, clerical & junior managerial, administrative, professional occupations 30.84
C2 Skilled manual occupations 20.94
DE Semi-skilled & unskilled manual occupations, Unemployed and lowest grade occupations 26.05

young and rubicam's 4cs theory of psychographics - 
mainstreamers - like mainstream things, fitting in, conventional things and popular products
aspireres - want a more glamorous lifestyle to the one they have, materialistic, products that look good
succeeders - tend to work hard, want to be top of their field
resigned - 
explorers - like to be different, trying new things, exciting and fun experiences
strugglers - disorganised, dissatisfied and want to escape their lives
performers



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