Sociohistorical factors and diversification of media

 How have sociohistorical factors lead to a diversification of media output?

sociohistorical - what is going on in society at the time. 


How do audience responses to this product demonstrate sociohistorical circumstances (LNWH)
- hashtag for the show - digitally adept audiences 


(vaginas/pockets)
- anthropologist, blogger, journalist - stereotypical middle class professional 
- political and personal, no topic "off the table"
- "self cleaning oven"
- philosophical, love
- fashion - gender specific e.g. hidden button over bust / pockets
- twitter hashtag  - we want pockets
- relevant to the time - Boris Johnson as a writer for a newspaper
- plurality of voices - young black british woman, older american woman 

- preferred , oppositional and negotiated reading , reception theory - Stuart Hall
   -preferred - agree with what the host and guests say on the show, feminist and body positive and wanting to see change in society 
   -womens pockets are too small, and this is a significant issue 
   - an acknowledgement that vaginas do not always smell fresh, and that women should embrace sometimes not smelling like a hegemonically accepted stereotype
   - a potentially controversial topic to be raised - both topics draw attention to the inherent sexism in society
   -raises an issue that women's clothes are manufactured to be form fitting over having a practical utility. yet another example of patriarchal hegemony 

   -oppositional - completely against the politics and personal topics in the show despite being after watershed, disagree with feminism 
   -some audiences may find the frank discussion of genitalia, in particular female genitalia is distasteful 
   -potentially upsetting or distasteful content for younger audiences
   -some audience members may feel the pockets discussion is irrelevant and not particularly care about it 
   -people with traditional views and values may be offended or even shocked

   -negotiated - some right, some wrong, may not want to hear the diverse and personal topics on the show but agrees with the more tame stuff

   -what the hosts are saying is valid, yet this is clearly not that important, or not important to everyone
   -the viewpoints are valid, but there are more pressing issues
   -audiences may not wish to hear about embarrassing personal stories but may enjoy the discussion of pockets
   -male audiences may not be able to identify with the episode but may come to a greater understanding of what some women experience


-"a vagina is a self cleaning oven" - potentially controversial,  potentially informative 
-"it's not a clementine" - racy, a bit sexual, perhaps appealing to an older audience