BBC Sounds and meeting the needs of audiences

 How does the BBC meet the needs of its audiences?



- reception theory - Stuart Hall 
preferred, opposed, negotiated

-something they can relate to

-BBC - PSB  - Public broadcast service

-BBC sounds is the portal to BBC radio's web services

-podcast - prerecorded radio show

BBC sounds website - 
- lots of pictures, of different shows and podcasts, usually with a picture of the host or what is happening on the radio right now
- lots of variety, something for everyone
- short but to the point descriptions on each podcast 
- categories to browse more specific sounds
- simplistic web portal to a range of different services, easily accessible to a range of audiences and can be accessed on desktop computer or mobile phone, straightforward to use and many hyperlinks to click on
- simple layout allows a range of audiences to find the content they want to find and all new shows too
- digital hosting allows audiences the opportunity to rewind, fastforward, download and listen in their own time
- appeals to younger, digitally connected audiences
- audio quality is superior 






horror / comedy 
- weird , semi pop culture 
- previous works by the writer define a potential audience - young, into slightly weirder stuff (esp pendleton ward - adventure time cartoon, semi kids show but carrying more adult themes )
- high audio quality, stereo mix creates emersion and high production value - feels more comfortable, paying licence fee 
- 


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