Ubisoft

 assassins creed valhalla - very high RRP (£60)

major production, tripleA 
- completely animated trailer, detailed and high quality graphics 
- focus on narrative 
- good sound design, range of high quality SFX and in sync with the action 
- already established character appearance, already has an established and successful franchise 
- 12 main games and 17 spinoffs (2022)
- extreme generic hybridity - scifi/stealth/historical/action 
- paradigmatic features of a film trailer
- elements of intertextuality 
- hashtags to gather large hype on social media
- hosted by IGN - bigger coverage 
- voice acted with bigger name actors, and game available in multiple languages

---

How is the assassins creed series guaranteed to make money?
- already an established franchise 
- was an original concept - Steve Neal's theory of repetition and difference - basically the same, but a slightly difference story and location each time 
- interesting from its historical context - multiple experiences to multiple audiences
- FOMO - not just play a game, we also talk about it - provides audiences with social interaction
- escapism and escapist fantasy - something that they cannot do e.g. parkour
- high production values 
-repetition and difference

90s - Grim Fandango Microsoft Windows November 1998 LucasArts - 4.3/5 on GOG.com 

00s - The Dog Island Wii, PlayStation 2 April 26, 2007 Yuke's - 7/10 IGN

10s - Rayman Origins PlayStation 3 November 15, 2011 Ubisoft Montpellier, Ubisoft Paris, Ubisoft Casablanca - 4.7/5 on GOG.com 

red steel - first person shooter hack and slash - 2010 

PETZ - aimed for children

farcry series - open world action series 

-horizontal intergration - owns different companies in the same sector - e.g Ubisoft, ubisoft montreal
-specialised industry and they focus on videogames 
-ubisoft are a huge multinational conglomerate with a diverse range of video games 
-Ubisoft have published lots of smaller games
-4th largest publicly trades game company in americas and europe
-established in france in 1986
-a horizontally and vertically intergrated media conglomerate with a number of studios and subsiduaries
-focus on the production of AAA games with vast budgets and high production values
-publishes and develops a range of games in different genres, targeting vast and wildly different audiences
- produces lots of quiz/party games - publish lots of games to minimize risk and maximise profit
- also vertically integrated - ubisoft motion pictures and assassins creed movie

David hesmondhalgh - media industries seek to minimise risk and to maximise profit
- keeps continuing on with their franchises because they sell
- multiple versions of the same game - DLC and different consoles and sequels 
- diversity of games that they release

--

Explain how ownership shapes media products. refer to assassin's creed to support your point 
(How does being owned by a big company made Assassins creed the way it is?)

- primary ideology to make money in the most straightforward way possible 
- has a lot of money 
- must appeal to a mass audience so generic hybridity 
- multiplatform - switch, PC, xbox/ps4, GOG increases accessiblity
- huge advertising budget
- games are similar to one another 

---

- pan european game information / PEGI
- for players and parents 
- PEGI came from another company called ELSPA
- an advisory system 
- some video games are rated by BBFC  - first one was seven deaths 
- PEGI is advisory, BBFC is legally binding

- can be easily got around - use parents to buy it, or online, or torrenting 

regulation - sonia livingstone and peter lunt - regulation of videogames is ineffective 
- self regulation - code of conduct e.g. youtube

the effective regulation of media products is largely impossible due to digitally convergent technologies

assassins creed unity/ series -
-violence and blood
- viking representation / historical inaccuracies and stereotypes
- mild bad language
- realistic depictions of violence and death - glorifying violence and death, reinforces the ideology that killing is ok - imitable behaviour like parkour 
- deals with challenging themes

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