E Skeates Media

What are the genre conventions of this product, how do they work, and how have they developed? 3 - Genre theory - Steve Neale (television) • Producers rely on audience's desire to see both repetition and difference of genre conventions: seeking out the familiar, while also seeking something vaguely new and different. • Over time, genres change (generic fluidity), combine with one another (generic hybridity) and form entirely new genres and subgenres • Genres are useful for producers from an industrial perspective, as they allow for the precise and specific targeting of certain specific audiences todorov  • This structure can be summed up as: • Equilibrium • Disequilibrium • Partial restoration of the equilibrium • All narratives share a basic structure that involves a movement from one state of equilibrium to another • The idea that these two states of equilibrium are separated by a period of imbalance or disequilibrium • The way in which narratives are resolved can have par...

 identify the people / groups of people / issues / events in the product How (and why!) have stereotypes in this media product been used both positively and negatively? camille and lena both different stereotypes of teens 14 / 17 - innocent and quiet // loud and rebellious  lucy -  stereotypical victim,  barmaid and maybe described in a sexual way? - relationship with jerome  - not someone you hear about until it happens - same with camille  connect to syrian refugees - seeming like an "other"  showing that these "others" - zombies arent as different to people subverting expectations of stereotypes of the genre  By walking Simon home, Lena is challenging both gender stereotypes as well as hegemonic patriarchal values Simon subverts stereotypical representations of men by resisting Lena's advances Simon's suit creates a binary opposition between Lena's informal costume, reinforcing gender stereotypes negative light seen as violence against women - ...

 Language  - Steve Neale - genre theory Claude Levi-Strauss - structuralism (binary oppositions) Tzvetan Todorov - Narrative theory (equilibrium) What media language is associated with this product? And how does it create multiple meanings?​ How does media language combine to create meaning?​ What are the genre conventions of this product, how do they work, and how have they developed?​ What is the historical context of the genre? How has it shifted over time?​ How do audiences respond to and interpret all the stuff above?​ How do the genre conventions of this product reflect the sociohistorical context, and how does it use genre hybridity?​ In what ways does this product use media language to encode the ideology of the producer?​ Representation -  Stuart Hall - Representation  Liesbet Van Zoonen - Feminist theory  Bell Hooks - Feminist theory How are events, issues, individuals and social groups in this product represented through the selection and combination ...

  "It is essential for a TV programme to simultaneously target both mass and specialised audiences" Explore this statement with reference to  Les Revenants - shown on all4 for a while - mogwai music bringing in fans of the music - not conventional rock (post-rock) - very polysemic - many different meanings and mysteries which people of avant-garde/cinema/media lovers would be interested in - diverse age range, though lack of ethnic diversity  markets conventionally,, but not a conventional show  -  Les Revenants targets both a mass audience and a specialised audience, through things such as being shown on all4, a UK free on-demand service, targeting a mass audience, and the show's music by the band Mogwai, a Glaswegian  post-rock band. It targets both a casual and a devoted audience through its range of polysemic readings. It can be argued that the show lacks a preferred reading as the show has many polysemic readings and hermeneutics codes creating enigmat...

 mogwai did the soundtrack for the show  - glaswegian post rock band - reaches a further audience - fans of the band from across the world seeing they did music for the show and deciding to watch it  trailer :  https://www.youtube.com/watch?v=5bv_5IBPVuo -much faster paced editing than the show, may interest people a lot more as it shows the action points -unanswered questions attract audience - hermeneutics  -direct adress - what youre about to see - uses in show dialogue  -trustworth source reviews/ratings how does the returned target its audience? Sold on genre with a twist – focus on trailer and reviews (‘repetition and difference’).​Hybridity/postmodernism ​ Sold on enigma codes – social media buzz/trailer​ Sold as a quality drama – marks of trust – Canal+, C4, etc. Peabody and BAFTA awards used to target audience.​ Sold worldwide (US spin-off for1 series); subtitled versions in e.g. UK and Germany.​ Mogwai – targets fans of band/niche audience​ C...