"It is essential for a TV programme to simultaneously target both mass and specialised audiences" Explore this statement with reference to Les Revenants

 

"It is essential for a TV programme to simultaneously target both mass and specialised audiences"

Explore this statement with reference to Les Revenants

- shown on all4 for a while
- mogwai music bringing in fans of the music - not conventional rock (post-rock)
- very polysemic - many different meanings and mysteries which people of avant-garde/cinema/media lovers would be interested in
- diverse age range, though lack of ethnic diversity 
markets conventionally,, but not a conventional show 
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Les Revenants targets both a mass audience and a specialised audience, through things such as being shown on all4, a UK free on-demand service, targeting a mass audience, and the show's music by the band Mogwai, a Glaswegian post-rock band.
It targets both a casual and a devoted audience through its range of polysemic readings.
It can be argued that the show lacks a preferred reading as the show has many polysemic readings and hermeneutics codes creating enigmatic codes and imagery. 
Despite trying to target both it falls short on some aspects, such as mass audiences having an oppositional response to it, because of things such disliking subtitles/foreign language films, or subverting the advertising of it being a zombie show, when in reality it's not a conventional one which may turn off some people.