les revenants industry and audience

 mogwai did the soundtrack for the show  - glaswegian post rock band

- reaches a further audience - fans of the band from across the world seeing they did music for the show and deciding to watch it 


trailer : https://www.youtube.com/watch?v=5bv_5IBPVuo


-much faster paced editing than the show, may interest people a lot more as it shows the action points
-unanswered questions attract audience - hermeneutics 
-direct adress - what youre about to see - uses in show dialogue 
-trustworth source reviews/ratings



how does the returned target its audience?

Sold on genre with a twist – focus on trailer and reviews (‘repetition and difference’).​Hybridity/postmodernism ​
Sold on enigma codes – social media buzz/trailer​
Sold as a quality drama – marks of trust – Canal+, C4, etc. Peabody and BAFTA awards used to target audience.​
Sold worldwide (US spin-off for1 series); subtitled versions in e.g. UK and Germany.​
Mogwai – targets fans of band/niche audience​
Coverage in magazines – ‘event’ of series covered in TV listings guides.​
Merchandising target audience who become part of the fan community.​
Innovative, interactive website targets a younger, tech-literate audience.​
Links to social media (Facebook, twitter, Instagram etc.) ​
Created series ‘brand’


key theory. -  the cultural industries - david hesmondhalgh

horizontal integration  - where a company buys other companies in the same sector to reduce the competition for audiences

vertical integration - where a company buys up other companies involved in different stages of the production and circulation

conglomeration - a conglomerate is a corporation that consists of a group of businesses dealing in different products or services - conglomeration is the process of a conglomerate being formed 

Hesmondhalgh argues that companies use advertising and marketing techniques to minimise risk and maximise profit. With its follow-up series 2 and spin-off American version, it reflects his notion of major media institutions formatting their own cultural products.




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canal+ - first pay-tv channel in france (1983)




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https://variety.com/2021/tv/global/netflix-amazon-uk-government-regulation-1235003248/
- livingstone and lunt


negotiation matrix



PNO - PREFERRED, NEGOTIATED,  OPPOSITIONAL





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