E Skeates Media

 ideology - a system of beliefs but often used to describe the ways in which those in power use their power to distort meaning - and ideology can be used to normalise the dominant ideas of the ruling class why would a newspaper want to manipulate the ideology of the target audience - to draw attention to a certain thing to sell newspapers - more likely to side with them/agree with them, so we are more likely to buy it - pushing who we should vote for - change public discourse -because they can - less likely to question what is join on in our lives and society  karl marx - marxism: the idea that the working class are being manipulated by the ruling class in a period of false consciousness -  constructed by the media broadsheets:  formal mode of address  more copy  less obviously biased less images heavy use of writing sophisticated mode of address hard news emphasis on statistics more mainstream relevant news mainly monochromatic : black and white £2 serious...

 ideological perspectives of newspapers and representation newsworthiness - process of selective which stories to include in newspapers  -gatekeeper - trying to decide what is newsworthy soft news - unimportant news - celeb gossip, etc not actually immediately affecting  hard news- important news, affects us as a society  "if it bleeds, it leads" eg how many people have died, are children, are british nationals  bias by-selection intertextuality - where one media product refers to another media product - where a media makes sense only through its reference to other media products referrencial codes can be extremely vague  - picture at the top - haley from enders references a series : is a standalone story- assumes the TA is familiar with east enders  - people who dont may assume it is a real person  - references to betting - two big betting splashes - TA working class, assumes they like gambling  - cheltenham festival - not just working class...

 logos are essencial for conveying the ideology of the institution masthead - logos at the top of newspapers - old styled serif font - posh, well established  - coat of arms  - patriotic or royal  - lexis of daily mail - keep up to date with the news - Modern serif font - professional and modern the sun -  modern sans serif font - informal, slang broadsheets - larger newspaper appealing to a middle class audience e.g daily mail tabloid - appeal to a working class audience -  red tops  e.g the sun  Point of view and ideology -  red top -  aimed at working class,  Codes and conventions of news products/newspapers/type of newspaper Layout and design - mainly images and headlines, corrie splash (one side to another) 4 big images  Composition – positioning of headlines, images, columns, combination of stories Images/photographs - camera shot type, angle, focus Font size, type of font (e.g. serif/sans serif) - sans serif masthead, ma...

 newspaper industry set texts - the daily mirror the times the only reason for a media product to exist is to make money - newspapers exist to make money audiences use news media for entertainment purposes  media institutions - the values and ideology of a media production differentiation - long road, like any institution needs to prove that it is different from other colleges, like hill's road for example competition - long road is a business like any other. it needs to enrol a certain number of students to remain economically viable. the same principal can be applied to any media and non-media industry  identification - when describing where you go to college, 'long road' is a lot easier than just saying 'that building wedged between the hospital and long road' ideology - clear messages and values ; attending will allow you to 'move up' from secondary schools - deconstruction of logos -  shell logo -  art deco inspired, shows that it is old  sunrise/sunse...

 social realist films  -deals with big social issues -depict working class people -small and fragmentary audiences i, daniel blake - ken loach  What makes this an independent film? Specific target audience - northern, working class/ underclass people looking for a job /people unwell looking for jobs "tv ugly" actors - normal looking people, no makeup? regional accents What issues does this film focus on? homelessness/ job benefit, health issues e.g heart attack, loss,   In what ways are working class people shown to be heroic? strong and independent, fighting against the system -not shot in a studio - filmed on location and cheaper basic and straightforward narrative  -explain the ways in which social and political contexts may influence independent movies not a focus on making money for indies capitalist society - based on profit acquisition how can a film that challenges capitalist ideology exist within a capitalist structure? marketed by stunts - slogans...

KEY THEORY 13 – REGULATION – SONIA LIVINGSTONE AND PETER LUNT The increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk Home alone 2 - received a PG rating Glamorisation of throwing bricks at people Moderate violence but probably not justified by context? Promotion of dangerous behaviour - "if that behaviour is presented as safe or fun." 15 "Violence may be strong but should not dwell on the infliction of pain or injury." Home Alone 2 would be better suited to a 12, if not a 15 rating due to the violence, though within context - comedic, goofy and unrealistic, may be imitable by young children as it as portrayed as fun and just. Issues raised with the ratings are that sometimes some movies cannot be put into the specific categories as they have a lot of overlap.

U –  Potentially dangerous or anti-social behaviour which young children may copy must be clearly disapproved of. Discriminatory language or behaviour is unlikely to be acceptable unless clearly disapproved of References to illegal drugs or drug misuse must be infrequent and innocuous, or have a clear educational purpose or anti-drug message suitable for young children. Infrequent use only of very mild bad language Occasional nudity, with no sexual context. Scary or potentially unsettling sequences should be mild, brief and unlikely to cause undue anxiety to young children. The outcome should be reassuring. Violence will generally be very mild. Mild violence may be acceptable if it is justified by context PG – No detail of potentially dangerous behaviour which young children are likely to copy, if that behaviour is presented as safe or fun. No glamorisation of realistic or easily accessible weapons such as knives. No focus on anti-social behaviour which young children are likely to...