7.12

 newspaper industry

set texts -
the daily mirror
the times

the only reason for a media product to exist is to make money - newspapers exist to make money
audiences use news media for entertainment purposes 


media institutions - the values and ideology of a media production


differentiation - long road, like any institution needs to prove that it is different from other colleges, like hill's road for example

competition - long road is a business like any other. it needs to enrol a certain number of students to remain economically viable. the same principal can be applied to any media and non-media industry 

identification - when describing where you go to college, 'long road' is a lot easier than just saying 'that building wedged between the hospital and long road'

ideology - clear messages and values ; attending will allow you to 'move up' from secondary schools

-

deconstruction of logos - 
shell logo - 
art deco inspired, shows that it is old 
sunrise/sunset - new beginnings, natural beauty
striking, memorable colours
red may symbolise power
triangles - spotlight
cartoony shell - appealing to children , recognisable 
2 colours - simple, effective company 
7 points - 7 continents 
points like big oil drills? / petrol nossel / looks like a part of a car / grills at the front / spot lights / fuel gage 
bright and optimistic 
bold and powerful
shell shape that is natural
sharp lines - fast 
red and yellow - fire and burning fuels 

star bucks logo-
mermaid - symbolise beauty and 
green and white - dollars, money, big successful company 
2 colours - recognisable 
crown and star - the best
circle within a circle - the mermaid's importance 
feels very american



- simplified, just 2 colours
- looks like a smile 
- similar to ying-yang symbol? - balance











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