8.12

 logos are essencial for conveying the ideology of the institution

masthead - logos at the top of newspapers

- old styled serif font - posh, well established 
- coat of arms  - patriotic or royal 
- lexis of daily mail - keep up to date with the news

- Modern serif font - professional and modern

the sun - 
modern sans serif font - informal, slang


broadsheets - larger newspaper appealing to a middle class audience e.g daily mail

tabloid - appeal to a working class audience -  red tops  e.g the sun 

• Point of view and ideology -  red top -  aimed at working class, 
• Codes and conventions of news products/newspapers/type of newspaper
• Layout and design - mainly images and headlines, corrie splash (one side to another) 4 big images 
  
  
• Composition – positioning of headlines, images, columns, combination of stories
  
  
• Images/photographs - camera shot type, angle, focus
• Font size, type of font (e.g. serif/sans serif) - sans serif masthead, mainly sans serif but broken up by serif "virus 'passport' plan" - informal, the only serif text could connote the serious nature of the topic -  most important
• Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
• Graphics, logos - simple. bold and red and just sans serif text
• Language – headline, sub-headings, captions
• Copy (text of an article)
• Anchorage of images and text

Elements of narrative

big font size - bold newspaper aimed at working class / potentially young adult or older person - implies working class due to big emphasis on a soap opera (older audience for the 70s corrie?)

Lots of bright primary colours allows to potentially appear to younger audiences too 

image of a pub in headlines -  potentially appeals to working class 

small copy - emphasis on the headline and not the story - the ONLY copy on the page 

Free puzzles special - also appealing to older people - old fashioned passtime

slang suggests the audience knows what the paper is talking about - reinforces the dominant ideology that british people watch soap operas 

Less sophisticated - tabloid slang "tories"

Looks like a comic - square boxy layout front page resembles comics - informal mode of address 

masthead at the top demonstrates the ideology of superiority & the slogan "the heart of britian" the foundation of britain

-lexis of "sir greedy" not his real name - informal and slang, clear political bias 
caption tells us his actual name 
painting him as sir greedy 

against conservatives - spinning the story - pro labour, left wing newspaper - critical of the business man which is a left wing ideology 

puzzles free so they appeal to a working class audience - sell line 

85p - a bit more expensive, but cheaper than some e.g the guardian 

politically biased 

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masthead -title of the newspaper displayed on the front page
barcode - used to scan the newspaper when purchasing ...
caption - text underneath the image which describes a photograph
a phase which summarises the main point of an article - headline
dominant picture that fills up most of the front cover -main image
a system of organisation within the magazine - page number

people who the newspaper aim to sell to - target audience
something taken from within an article, usually said by the person in the main image - pull quote
an advertisement that uses only text - classified ad
an information panel on the front page that tells the reader about other stores in the newspaper - skyline

some newspapers print several of these every night, maybe with some changes or additional late stories - edition
Block of text that introduces the story, usually different style to the body text and headline - stand first
the line above a story, which gives the authors name and sometimes their job and location - byline
also known as copy, written material that makes up the main text of an article  - body text
picture story that can exist on its own or on a front page leading to a story inside - standalone 
a photograph often in full colour that runs across the middle two pages  - centre spread
main story, usually a splash - lead story 

the blank space between the margins of facing pages of a publication or the blank space between columns of text - gutter 
page furniture not the pictures or the text (the boxes)
folio 

the target audience will of course be aware of the symbolic connotation of the colour red and the labour party, suggesting it is a left wing tabloid.