E Skeates Media

 Mail online, the daily mail's online website is the worlds most english language newspaper website in the world  Mail online - completely free to read, funded by ads  Rightwing  Meghan Markle is consistently represented as a villain on mail online  daily mail paid off MM an undisclosed amount - theory of power and profit curran and seaton -- livingstone and lunt - IPSO regulates UK newspapers - hard to regulate media products, so it is ineffective.  cannot -  - libel and defamation of character  - sex and nudity is not technically a strict regulation set out by IPSO, however public perception has clearly changed and sexualised representations of women have become more rare in newspapers  - not permitted to intrude on private matters - invasion of privacy - hate speech and the incitement of racial hatred - racist language would only be acceptable when quoted  - religious bias - cannot be biased or show judgement against certain religions...

  explore how the producer utilises media language to construct representations and make reference to ideological concepts . Make reference to the theatrical poster to the US comedy film Free Guy and the poster to KOTV you have studied in class.  Kneejerk reaction: The producers of both Free Guy and KOTV use media language to construct representations of gender and race in their theatrical posters,  men and women are represented in a largely stereotypical way in both Free Guy and KOTV in order to appeal to a large and straightforward target audience  Plan: exclusion symbolic annihilation - when a certain group are omitted from a media product stereotypical representation of women - kotv victim,  conventional action conventions  stereotypical representation of white man - guy  intertexuality font  colours bright lowkey high production value  american / british iconography  costumes  sexualisation leather outfit hegemonically attrac...

Explore the ways in which stereotypes can be used in advertising material both positively and negatively . Make reference to the theatrical poster to the New Zealand Vampire Mockumentary What We Do In The Shadows, and the theatrical poster to Kiss Of The Vampire (1963), which you have studied in class.  Kneejerk reactions:  Gender is represented in completely different ways in these two posters. In Kiss Of The Vampire, we see simple and stereotypical representations of men and women, while in What We Do In The Shadows, we see less stereotypical and more complex representations of gender what kinds of representations can we find in media products? 1- simple, straightforward, stereotypical (tide, woman magazine, KOTV, attitude, zoella, LNWH) 2- subversive, complex and not stereotypical (les revenants, humans, riptide, adbusters, attitude, i, daniel blake  Plan nationality - new zealand vs uk gender stuart hall - representation and ideology masculinity  contrasting med...

 Lisbet Van Zoonen - women's bodies are used as a spectacle for an assumed heterosexual male audience - the typical representation of women therefore reinforces patriarchal hegemony - even in products targeting women, women are still presented as spectacle, and presented as aspirational role models Stuart Hall - representation is presented through media language and reflects the ideology of the producer. - stereotyping reduces to few characteristics, but is helpful to allow producers to easily construct audiences and audiences to decode them - stereotyping tends to occur when there are inequalities of power ('other') (ethnocentrism) - all representations are constructed through media language to enforce the produces ideology - stereotypes are an excellent way of identifying and categorising groups to make sense of the world. David Guantlet - audiences can pick and mix elements from media products to construct their own identities - identities are constructed through a numbe...

  Serif font with 'wooden steak' like details and blood, representing vampires/ vampire hunters.  representation of women reinforcing patriarchal hegemony - mise en scene of the dressed in night clothes, very little fabric and skin toned, appeals to the male gaze and are a stereotypical, conventional (judith butler) representation of women - presented at weak (fainted woman)  though unconventional, the male characters seem vulnerable, scared. e.g man on his knees, exposed neck and the other man bracing against something  representation of place - a castle, middle of no where? set right in the background of the poster so not the main event, or potentially something ever present in the distance. perhaps representing castles as scary, haunted places, typical of horror vampire genre. though the inclusion of this means it is important.  text anchored to the top of the page with a slight tilt,  How are representations constructed in the theatrical poster for Kiss...

  How does media language incorporate viewpoints and ideologies in this music video? mitski kneejerk: this video uses elements of media such as camera work, props  plan: direct and indirect mode of addresses shaky camera work mise en scene loneliness  womanhood mental health intertextuality  nobody cares  indirect mode of address up until singing lyrics then direct - this jump scares the audience and urges audience to do something? scratched out / scribbled out faces of props and covering models faces, while the only non covered is mitski - presenting people are there, but not listening or not within her reach or heard.  loneliness and mental health - the mise en scene of the contrasting colours in the bedroom brings attention to her and her bed, in blue smiley breakfast - another symbolic and polysemic prop, shows everything is happy around her but she isnt

 How does media language incorporate viewpoints and ideologies ? Mad hatter - melanie martinez Kneejerk reaction: The ideology of this video subverts hegemonic norms of society, in particular regarding mental health. PLAN: visuals match lyrics  binary opposition of setting costume hair and makeup props polysemy  hegemonic  childish creepy  high production values  hermenutic codes (questions) pastel pallette  intertextual references  genre conventions of horror & pop fast paced editing  cgi  toys bright colours  mise en scene of roses - symbolic  atypical hair and makeup  beat matching  utopian solution - boring dull lives of audience  doll representation  perfection & imperfection objectification intertextual reference to alice in wonderland - the hole to wonderland  another intertextual reference, same hole and a rabbit mask referencing the white rabbit in alice in wonderland, and many medical...

 1. Explore the ways in which audiences can be effectively categorised by media producers . Make reference to the WaterAid advert you have studied in class Kneejerk reaction:  Audiences can be categorised in different ways through a collection of means by producers, such as the setting, the music and even the lexis.  PLAN: abc1/c2de  Music - 30-50s people recognise it - sunshine on a rainy day - in the 90s gerbner - cultivation - cultivates the perception of africa hall - reception philanthropy  wet uk dry zambia (africa) british - £ disposable income comfortable 30-50s parents socially aware charity modern tech realism imperatives and persuasion - encourages those to take the preferred reading  targets and finds its older audience - radio playing, owns a home/house, and their perceptions of africa being a binary opposite to the uk - post colonial - shock audience, fearful for the children philanthropy - and has the money they can spare for charities...

Explore how media language combines to create meaning in the music video Are we Ready by Two door cinema club. You should make reference to generic conventions, ideological perspectives, elements of narrative .  Knee jerk reaction: This music video uses typical conventions of music videos in the indie pop genre such as lipsyncing to appeal to a larger audience. However, it also includes unconventional elements, making it highly polysemic.  Plan:  barthes codes levi-strauss  buadrillard - postmodernism  mise en scene editing sequencial/continuous narrative/ continuity editing - conventional intertextuality - advertisements - experimental  proairetic heurmenutic  polysemic  fast paced editing  bright colours  shaky camera work  deliberately low production values montage  ideology - consumerism  beatmatched lipsync variety of camera angles  POV  binary oppositions  direct mode of address  lyrics appear...