Revision - Wateraid (audience)

 1. Explore the ways in which audiences can be effectively categorised by media producers. Make reference to the WaterAid advert you have studied in class

Kneejerk reaction: 
Audiences can be categorised in different ways through a collection of means by producers, such as the setting, the music and even the lexis. 

PLAN:
abc1/c2de 
Music - 30-50s people recognise it - sunshine on a rainy day - in the 90s
gerbner - cultivation - cultivates the perception of africa
hall - reception
philanthropy 
wet uk
dry zambia (africa)
british - £
disposable income
comfortable
30-50s
parents
socially aware
charity
modern tech
realism
imperatives and persuasion - encourages those to take the preferred reading 


targets and finds its older audience - radio playing, owns a home/house, and their perceptions of africa being a binary opposite to the uk - post colonial - shock audience, fearful for the children
philanthropy - and has the money they can spare for charities
through cultivation they are obligated to donate,
shows already prospering community 

INTRO:
In this essay, I will explore the ways that producers can categorise and target their own audience, for example how the Wateraid advert finds and targets its audience. 

CONTENT:
The advert first starts with an establishing shot of a radio on a windowsill, looking out on a rainy day. This targets its british audience, as it is assumed that the place we are seeing is the UK - further proven by the british accent on the radio. The advert targets british people also through its use of british currency, the pound £ symbol shown at the end alongside donation information.

Furthermore, this advert also targets a white, or even just a nonblack audience through its representation of the setting of Zambia, and wider Africa. The binary opposition of the dry grasslands of Zambia compared to the first shot of a wet place in the UK shocks the audience unfamiliar with the diversity of Africa, and cultivates and reinforces the perception that Africa is completely different to the UK in terms of weather, wealth and access to clean water, as it is not explained that the place shown is Zambia, so it is assumed to be anywhere.  

Alongside this, the advert also targets its middle and skilled working class audience by being a charity advert in itself. This abc1 audience are comfortable within their lives and have disposable income to be able to donate to charities


2. To what extent can audiences use media products to reflect their own identity? Make reference to the WaterAid advert you have studied in class


Kneejerk reaction:
To a great extent, audiences can use media products to reflect their own personal extent

PLAN:
philanthropy
socially aware & active
gerbner - cultivation
need to help / save



3. Explore the different ways in which producers can target their audiences. Make reference to the WaterAid advert you have studied in class



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