Revision: Kiss Of The Vampire and What We Do In The Shadows - How (and why!) have stereotypes in this media product been used both positively and negatively?


Explore the ways in which stereotypes can be used in advertising material both positively and negatively. Make reference to the theatrical poster to the New Zealand Vampire Mockumentary What We Do In The Shadows, and the theatrical poster to Kiss Of The Vampire (1963), which you have studied in class. 


Kneejerk reactions: 
Gender is represented in completely different ways in these two posters. In Kiss Of The Vampire, we see simple and stereotypical representations of men and women, while in What We Do In The Shadows, we see less stereotypical and more complex representations of gender

what kinds of representations can we find in media products?
1- simple, straightforward, stereotypical (tide, woman magazine, KOTV, attitude, zoella, LNWH)
2- subversive, complex and not stereotypical (les revenants, humans, riptide, adbusters, attitude, i, daniel blake 

Plan
nationality - new zealand vs uk
gender
stuart hall - representation and ideology
masculinity 
contrasting media language
hypersexualisation
codes and conventions of gender changing over time 
paradigmatic conventions (genre conventions)
target audience
vampire 
mockumentary / parody
women costume sexualised 
intertexuality
previous vampire films 
producer is a man 
representation of men
exclusion of women
relaxed facial expressions
contrast & binary oppositions
light and dark 
binary opposition in costume
comedy conventions 
typical conventions vs atypical conventions 
niche audience

atypical - costumes
- "new zealand documentary board" - makes a point of its origin, confirming its niche TA
- drap and unexciting 
- range of different characters
- repetition of "hilarious" reviews is atypical, doesnt tell much and is supposed to be funny - but points out that it is a comedy
- challenge typical hegemonic standards in men 
- range of non-stereotypically attractive characters 
- smiling, friendly vampires clearly a subversion of typical genre conventions 
- composition of characters stances is extremely casual, forming a binary opposition with KOTV 
- use of low key and drab colours typically not very exciting, reinforcing a niche audience 
- range of men from different eras of vampire is highly atypical and novel 
- challenges stereotypes of men with non threatening, non aggressive representations of men. 

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