E Skeates Media

  1 - You recently completed a mock exam. What feedback did you receive? And how are you going to address this?  " You must include more media language. Shot types, camera angles,   mise-en-scene , lexis, colour, setting,   whatever , if you're not using these words, you're not getting marks!" Revise more of the media language and include it more in exams. Use it more in making notes, I could watch/read something and then use media language to analyse it in my own time.  2 - What have been the three best bits of the course so far? Why did you enjoy them? What can you do to do more of this kind of stuff? I enjoyed studying music videos a lot because they were interesting to analyse and watch. I could watch more music videos in my free time and maybe even analyse them to a mock question to practice for exams, if one of the questions is an unseen music video. I could also try to make another music video, but try animation or something similar, because I really enjo...

1) Explore the ways in which media language combines to make meaning in this film poster (30 marks, 40 minutes) The mise-en-scene of the colours used throughout the poster, black and white, presents a binary opposition in many aspects. The contrast of the sans serif font, seeming similar to font used by far-right ideologies, and the actual title of the movie, ‘Black K Klansman’ alongside the anchorage of the title immediately shows that the movie will be politically charged, and possibly hard to watch by an audience that isn’t the target of the movie. The contrast continues with the composition of the black and white background, with the white section of background forming a triangle in the centre of the frame. The black and white can connote good and evil, or two different opposing sides, presenting us with an idea of what this movie is about. The white triangle in the centre of the frame is a reference to hats worn by the KKK, which makes it even clearer what this film is about. ...

 total length -  75 minutes  total for extra time - 94 minutes collapsed timetable  - p block - 9-12 use media language 3 questions -  1 - longest - unseen question - textual analysis of a film poster - film posters are not the final product - to reach or to target a specific audience  blockbuster, hollywood, high production value  major / indie 2 - newspaper industry - industry question - 20 mins industry questions are mainly about facts and figures  the only reason for any media product to exist is to make money  tabloid - working class target audience - the daily mirror broadsheet - middle class target audience - the times daily mirror in general 3 - advertising industry - wateraid advert - audience audience, industry, representation, media language Point, evidence, explain

 

 component 1 - media products, industries and audiences  ( 2 - media industries in detail) ( 3 - coursework - music video/magazine/essay) music videos - represent the music of the artist - opportunity to be creative /show talents - opportunity to make money in a different way  - opportunity to tell a story  - to show the director's beliefs and ideologies  - visual piece of media that responds to a narrative  - opportunity to promote a product/brand - an advert for a song music video is a binary opposition - juxtaposition - oxymoron - it is a contradiction  - it should look like how a song sounds intertextuality - when a media product references another media product France Gall - Baby pop (1965) REBECCA - vanity angel 1 - narrative videos - tell a story 2- abstract videos - visuals that look cool 3 - performance video  --- convergence - the coming together of two previously separate media industries  synergy - the benefits of convergence - eg...

 Audience positioning: Where the producer ‘places’ the audience, using media language… -right infront of the model, maybe like a fashion show because of the brand name and phrase beneath it - ? binary opposition - like at a fashion show looking down at shoes, but positioned in an uncomfortable mode of address voyeurstic mode of address

 reception theory how the producer gets the ideas across to the audience- how things are encoded preferred reading - agree with the ideology of the producer Oppositional reading is where audience rejects the ideology of the producer Negotiated reading: somewhere in the middle adbusters - anti capitalist, anti advertising and anti consumerism potentially offensive to some people Preferred reading: audiences understand and take pleasure from the 'red soles' slogan' Preferred reading: audiences will be upset by the sight of poverty and feel that this spoof advert is appropriate and may help change the world Oppositional: it is inappropriate to criticise Louboutin because it is an awesome company Oppositional: poverty is not an issue that affect me, therefore I do not care Oppositional: this is a racist and or stereotpyical spoof advert, and I hate that! Negotiated reading: I understand this spoof advert, and I feel sorry for poor people, but I'm not going to stop wanting s...