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Revision - analysis of music video

Explore how media language combines to create meaning in the music video Are we Ready by Two door cinema club. You should make reference to generic conventions, ideological perspectives, elements of narrative .  Knee jerk reaction: This music video uses typical conventions of music videos in the indie pop genre such as lipsyncing to appeal to a larger audience. However, it also includes unconventional elements, making it highly polysemic.  Plan:  barthes codes levi-strauss  buadrillard - postmodernism  mise en scene editing sequencial/continuous narrative/ continuity editing - conventional intertextuality - advertisements - experimental  proairetic heurmenutic  polysemic  fast paced editing  bright colours  shaky camera work  deliberately low production values montage  ideology - consumerism  beatmatched lipsync variety of camera angles  POV  binary oppositions  direct mode of address  lyrics appear...
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Revision: Humans and cultural capital

 Stuart Hall argues that media products can be interpreted differently by different audiences, depending on their cultural capital . To what extent do you agree with this statement?  Cultural capital - social assets of a person (education, intellect, style of speech)  Cultural capital refers to the social assets of a person, for example their education, their tastes, their way of dressing. Stuart Hall argues that audiences can completely interpret products differently depending on their cultural upbringing, In this essay, I shall argue that the audience's interpretation of Human's is completely dependant on their level of education. In order to analyse this idea, I shall be making reference to Humans, a British/American co-production sci-fi TV show which targets a niche and middle class audience. Persona Synthetics TV Commercial: The New Generation  One way in which Humans targets a niche audience with a high level of cultural capital is through its highly atypical ...
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Revision: Les Revenants

 As Humans targets a niche audience, Les Revenants' representation is atypical. Stuart Hall argues that stereotypes reflects the ideology of the producer. Evaluate this theory of representation. Make reference to Les Revenants to support your answer  Stereotypes refer to a widely held belief about a certain group of people, a place or an event. Producers typically use stereotypes to categorise groups of people, and to communicate meaning to the audience. However, Les Revenants subverts stereotypical representations in order to appeal to a niche audience. Les Revenants is a French supernatural drama, set in rural France, and produced by Canal+ and partly funded by the French Alps tourist board.  One way in which Les Revenants subverts stereotypes is through its atypical representation of France. This arguably helps it to target a niche and more specific audience. The vast majority of French products that target a secondary international audience are set in Paris, as this i...
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