E Skeates Media

 

 component 1 - media products, industries and audiences  ( 2 - media industries in detail) ( 3 - coursework - music video/magazine/essay) music videos - represent the music of the artist - opportunity to be creative /show talents - opportunity to make money in a different way  - opportunity to tell a story  - to show the director's beliefs and ideologies  - visual piece of media that responds to a narrative  - opportunity to promote a product/brand - an advert for a song music video is a binary opposition - juxtaposition - oxymoron - it is a contradiction  - it should look like how a song sounds intertextuality - when a media product references another media product France Gall - Baby pop (1965) REBECCA - vanity angel 1 - narrative videos - tell a story 2- abstract videos - visuals that look cool 3 - performance video  --- convergence - the coming together of two previously separate media industries  synergy - the benefits of convergence - eg...

 Audience positioning: Where the producer ‘places’ the audience, using media language… -right infront of the model, maybe like a fashion show because of the brand name and phrase beneath it - ? binary opposition - like at a fashion show looking down at shoes, but positioned in an uncomfortable mode of address voyeurstic mode of address

 reception theory how the producer gets the ideas across to the audience- how things are encoded preferred reading - agree with the ideology of the producer Oppositional reading is where audience rejects the ideology of the producer Negotiated reading: somewhere in the middle adbusters - anti capitalist, anti advertising and anti consumerism potentially offensive to some people Preferred reading: audiences understand and take pleasure from the 'red soles' slogan' Preferred reading: audiences will be upset by the sight of poverty and feel that this spoof advert is appropriate and may help change the world Oppositional: it is inappropriate to criticise Louboutin because it is an awesome company Oppositional: poverty is not an issue that affect me, therefore I do not care Oppositional: this is a racist and or stereotpyical spoof advert, and I hate that! Negotiated reading: I understand this spoof advert, and I feel sorry for poor people, but I'm not going to stop wanting s...

 uses and gratifications theory theory - Audiences are active, and can read media products in a variety of different ways The ways in which audiences use or take pleasure from a media product, no matter what the producer intends Similar lifestyles – seeing people of a similar age, social situation and with similar ideologies to the target audience Escapism – by assuming that the life of the target audience is flawed, a media product can temporarily allow a perfect world to live in Surveillance/voyeurism – allows the target audience to to see situations and people that they would not normally see Sexual gratification – where the target audience take pleasure in seeing people that they find attractive Social interaction – where the audience are able to use the media product to make friends and integrate in society Every audience member's uses and gratifications can be completely different from one another e.g - This magazine offers the gratification of escapism, providing audien...

 comparing woman and adbusters there are only two kinds of audience question -  how does the audience respond to the producer? how does the producer target/position the audience Explore the different ways that Adbusters and Woman target their audiences through content and appeal? Woman appeals to its target audience with its "tips and tricks" that the target audience would have been interested in - such as makeup tips - "are you an a level beauty" - and improving their kitchens -" a present for your kitchen" - . Both of these pages are spreads - with lots of information on, so that their target audience would have to sit down to take in all of the information and content. - woman magazine and adbusters both use audience appeal to target their target audiences in radically different ways Adbusters appeals to its audience by showing shocking political messages encouraging the audience to sympathise with - showing a message that the audience already agrees wi...

 Ad busters Radical,  shocking and moving march 2015 - april 2016  -25 April – A magnitude 7.8 earthquake strikes Nepal and causes 8,857 deaths in Nepal 7 May – the 2015 UK General Election results in the first Conservative majority government in 18 years. 11 September – Queen Elizabeth II, having been on the throne for 63 years, 217 days, became the longest-reigning British monarch in history and the longest-serving head of state of any nation in modern history, surpassing Queen Victoria who had reigned for 63 years, 216 days upon her death on 22 January 1901. 3 October – A United States airstrike on a Médecins Sans Frontières (Doctors Without Borders) hospital in Afghanistan kills an estimated 20 people. 2016 march 21- Barack Obama visits Cuba, marking the first time a sitting US president has visited the island nation since president Calvin Coolidge visited in 1928 April 3 – The International Consortium of Investigative Journalists (ICIJ) and the German newspaper ...