uses and gratifications theory

 uses and gratifications theory

theory - Audiences are active, and can read media products in a variety of different ways

The ways in which audiences use or take pleasure from a media product, no matter what the producer intends


Similar lifestyles – seeing people of a similar age, social situation and with similar ideologies to the target audience

Escapism – by assuming that the life of the target audience is flawed, a media product can temporarily allow a perfect world to live in

Surveillance/voyeurism – allows the target audience to to see situations and people that they would not normally see

Sexual gratification – where the target audience take pleasure in seeing people that they find attractive

Social interaction – where the audience are able to use the media product to make friends and integrate in society


Every audience member's uses and gratifications can be completely different from one another


e.g - This magazine offers the gratification of escapism, providing audience with...

Comments

Post a Comment

Popular posts from this blog

les revenants

Image
https://www.youtube.com/watch?v=4msJoeYVUYE moody, green/blue. intense emotion  dull and moody music sets the theme. -- R.E.S.I.S.T.S Recurring aspects of genre    - the dead return/rise -meeting of survivors - or rather the returned -dam levels sink and power goes out occasionally Elements of plot/narrative -the 'return' from the dead as Todorovian disruption  -binary oppositions - living vs dead, past vs present -orpheus narrative archetype - deals with loss- the families of returned -denouement- alternate scenarios  -not really any narrative closure - lots of questions -enigma codes throughout - lots of questions Stock Characters or archetypes -eerie child (exceptional powers) -arrogant gung-ho (extremely or overly zealous or enthusiastic. -disrupted family unit - the character who cant let go - new 'family' community created  Iconography - stereotypical or unique imagery -blank stares -decaying flesh -blood -mist/darkness Settings -the mall or community...
Read more

08/11

 madonna/whore complex - women he admires and respects // women he is attracted to and therefore disrespects - sigmund freud - virtuous, nurturing, saintly and sexually repressed // sensual, sexualised and desirable without purity  comodity fetishism  gender performativity - girls and boys, toilets  conforming to expected roles  Gender performativity is a term first used by the feminist philosopher Judith Butler in her 1990 book Gender Trouble. She argues that being born male or female does not determine behavior. Instead, people learn to behave in particular ways to fit into society. The idea of gender is an act, or performance. Judith Butler -  theories of gender performativity  identity is a performance, and it is constructed through a series of acts and expressions that we perform every day while there are biological differences dictated by sex, our gender is defined through this series of acts. these may include the ways we walk, talk, dress and s...
Read more

woman and adbusters comparison

 comparing woman and adbusters there are only two kinds of audience question -  how does the audience respond to the producer? how does the producer target/position the audience Explore the different ways that Adbusters and Woman target their audiences through content and appeal? Woman appeals to its target audience with its "tips and tricks" that the target audience would have been interested in - such as makeup tips - "are you an a level beauty" - and improving their kitchens -" a present for your kitchen" - . Both of these pages are spreads - with lots of information on, so that their target audience would have to sit down to take in all of the information and content. - woman magazine and adbusters both use audience appeal to target their target audiences in radically different ways Adbusters appeals to its audience by showing shocking political messages encouraging the audience to sympathise with - showing a message that the audience already agrees wi...
Read more