E Skeates Media

What section of the exam does Humans come up in? - Component 2, Audience - How does the audience interact with the product // How does the producer target audience  What is special about the TV industry this year? - two questions for TV, one for Humans, one for Les Revenants  How many marks/minutes are all the questions in C2? - 50 minutes per industry, 30 marks - Humans 15 marks  What possible questions an come up for Humans? Henry Jenkins  How can audiences respond/interact/be fans of Humans? - Fans participate in media products  How can producers target/construct/position their audiences? - Targets a niche audience  What genre is Humans? Genre: Sci-fi Subgenre : AI/ Robotic  What genre conventions confirm Humans is part of the sci-fi genre? Both five seconds into the future and alternative present  Conventions : robots, robot freedom, speculative ethics, themes of robots vs humanity, AI, green eyes of the synths, the word synth Detroit become h...

"What role do fans and other niche audiences play in the popularity of Humans?" Kneejerk reaction - Fans and other niche audiences play a large role in the popularity of Humans, from fan-content such as fan fiction, to internet forums where fans can interact and have discussions about the media product in question.  Plan Reddit r/HumansTV - discussion over characters and the show, sharing art etc  Partnership with Channel4 and AMC - Previously was to be made with Xbox Entertainment Studios How was Humans advertised to it's audiences, and how did this appeal to fans? What elements from the show appeal to 'niche' audiences? Sci-fi typically appeals to niche audiences. What elements from Humans are explicitly science fiction Persona synthetics TV Commercial - How does this trailer specifically appeal to niche audiences? How can the marketing to humans be considered postmodern? And how can this appeal to fans and niche audiences Postmodernism - Jean Baudrillard  • ...

Active audience models Henry Jenkins - Fandom  - refers to a particularly organised and motivated audience of a certain media producers franchise - unlike generic audiences, fans are active participants in the construction and circulation of textual meanings  - Textual poaching - where fans appropriate texts and read them in ways not fully intended by the media producers. This may manifest in conventions, fan fiction etc. Rather than just playing a video game or watching a TV show, fans construct social and cultural identities through borrowing and utilising mass culture images, and use this 'subcultural capital' to form social bonds, through online forums like Reddit or 4chan Clay Shirky -  End of audience theory  - New media (internet and digital technologies) have had a significant effect on the relations between media and audiences - so thinking of audiences as passive consumers of media content is no longer possible. - Media consumers have become producers who '...

 How does the Wateraid advert appeal to different audiences? (12) Kneejerk - The Claudia advert presents a positive and uplifting mode of address that positions the audience with Claudia's community  DAC -  Audience refers to the consumers of a media product . In this essay I shall argue that the Claudia advert presents a positive and uplifting ideology to its target audiences in order to help them engage with this serious issue . Wateraid is a UK registered charity that provides drinking water to developing countries .  The advert focuses on positive outcomes and the effects of clean running water. This is encoded through the mise en scene of the fresh, pouring water. This is further reinforced through the use of highkey natural lighting, The bright, soft, golden lighting functions as a proairetic code, suggesting the future is bright and there is a clear and happy ending to this narrative.   The Wateraid advert presents a clear and easy to understand narr...

 George Gerbner's Cultivation theory - Being exposed to repeating patterns of representation over time can shape and influence the way in which people perceive the world around them - such as particular views and opinions - This process reinforces mainstream hegemonic values  - Media reflects our everyday thinking  - The more audiences are exposed to a particular ideology, the more likely they are to accept that ideology  - Passive audience theory - assumes the audience is basic, straightforward 'zombies'  Stuart Hall's Reception theory - Encoding Decoding model - To consume media is a process of involving encoding by the producers and decoding by audiences  - Many ways to decode a media product, affected by upbringing, ethnicity, social class etc. - Narrowed down to three - Preferred, Negotiated, Oppositional - The audience can choose to receive the ideology of a media product in many different ways  - Preferred - Dominant hegemonic position, audience...

 change in values - 1960s Mirror article "How to spot a homo" considered to be acceptable in the 1960s - reflecting societal views of the time Newspapers tend to reflect the societal views of the time in which they are written  the times - owned by newscorp - the sun, news of the world -- supports conservatives, major view of the time (supported labor in the 90s, as they were popular)   -- Who publishes the Mirror and who publishes The Times? The Mirror - Reach PLC The Times - Newscorp, News UK What else do these companies publish? Reach PLC - Cambridgeshire Live (lots of local news), Daily Express News UK - The Sun, The Sunday Times (News of the World) What controversies have these companies been involved in? Mirror - Libel cases (In May 2004, the Daily Mirror published what it claimed were photos of British soldiers abusing Iraqi prisoners at an unspecified location in Iraq. The decision to publish the photos, subsequently shown to be hoaxes, led to Piers Morgan's ...