"What role do fans and other niche audiences play in the popularity of Humans?"

Kneejerk reaction - Fans and other niche audiences play a large role in the popularity of Humans, from fan-content such as fan fiction, to internet forums where fans can interact and have discussions about the media product in question. 

Plan

Reddit r/HumansTV - discussion over characters and the show, sharing art etc 
Partnership with Channel4 and AMC - Previously was to be made with Xbox Entertainment Studios


How was Humans advertised to it's audiences, and how did this appeal to fans?
What elements from the show appeal to 'niche' audiences?
Sci-fi typically appeals to niche audiences. What elements from Humans are explicitly science fiction
Persona synthetics TV Commercial - How does this trailer specifically appeal to niche audiences?
How can the marketing to humans be considered postmodern? And how can this appeal to fans and niche audiences

Postmodernism - Jean Baudrillard 

• In postmodern culture the boundaries between the ‘real’ world and the world of the media have collapsed and that it is no longer possible to distinguish between what is reality and what is simulation. In fact, it really doesn't matter which is which!

• Therefore, in this postmodern age of simulacra, audiences are constantly bombarded with images which no longer refer to anything ‘real’

• Because of this, we are now in a situation that media images have come to seem more ‘real’ than the reality they supposedly represent. This concept is referred to as 'hyperreality'

Distribution: sharing a product to a number of people: how a media product is 'given out', making a media product available to an audience to consume it

Channel 4

AMC

Failed partnership with Xbox

Netflix (streaming), channel 4 (TV), DVD (physical media)

Cult Audiences - smaller yet intensely motivated! Not mass!

Guerrilla marketing - pop-up augmented reality event on regent street

Henry Jenkins Fandom theory

transnational audiences, British and American

AMC - walking dead, breaking bad, mad men, Preacher, Tenet

Trailers shown on tv - traditional marketing

mid budget

persona synthetics website

diegetically situated advert - in real world 

word of mouth/ social media presence.. maybe?

viral marketing

Curren and Seaton: power and the media industries 

Persona synthetics tv ad - almost nothing to discern it is an ad for a tv show, only those who already know about it would know - garners interest to those interested in synths and robots
Regent street store - a wider amount of interest and audience - hyperreality 
"I saw this advert for the first time straight after waking up from a nap, I literally thought I'd time traveled or something, had to call my mum"


robotic/synth elements appeal to niche audiences who like sci-fi - Generic hybridity - sci-fi drama

DAC - Definition, Argument, Context 

Niche audience refers to a very specific, usually small group of an audience who tend to enjoy non-typical types of genres and media, such as sci-fi. The role of these niche audiences and 'fans' play a huge role in the popularity of 'Humans', despite being only one part of the audience. 'Humans' is a TV show created in partnership with Channel4 and AMC. 

PEA - point, evidence, argument




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