Revision - regulation and the online media industries

Livingstone and Lunt have argued that it is functionally impossible to regulate the online media industries as long as there exists a conflict between the desire for unrestrained profit and the ethical need to protect those who are most vulnerable. To what extent do you agree with this theory of regulation? Make reference to Zoella/Zoe Sugg and Attitude Online to back up your argument.


Kneejerk reaction:
To a large extent, it is impossible to regulate online media, because of the conflict between making profit and the need to protect vulnerable people

Plan:
conglomerations 
regulation
livingstone and lunt
unrestricted access
zoella top of search page
attitude boys section hypersexualised 
clickthrough and advertising 
clickbait advertisements containing 18+ content - blurred out/censor
hypermasculinity 
hypersexualisation 
adult themes
stream media 
self regulation 
producer maximise profit 
end of audience 
reception theory ??
horizontal/vertical integration 
constant change 
target audience 
rise of convergent digital tech
ethics and morality 
distribution 
economic factors 
capitalism 
dark web 
pornography 
sexual violence 

Introduction :
regulation refers to rules and restrictions that producers must follow in order to not harm or offend audiences. However, regulation of media has become particularly difficult. The amount of media being produced is massive, and digitally convergent technologies have made the availability of online content  far more available than ever before. In this exam I shall argue that online media is largely impossible to regulate effectively as the organisations who regulate it are motivated solely by power and profit. Additionally, the internet is largely self regulated, which allows producers to be influenced by their own ideologies. In order to explore this argument, I shall be looking at Zoella/Zoe Sugg, a social media influencer especially popular with young girls and more recently older women, and Attitude Online, an online gay mens lifestyle magaine.

Plan:
Celibacy article on zoella - talking about sexual relationships and many many previous relationships, adult themes , an honest representation though can be easily reached by the wrong audience and may be offended or harmed by it.

one excellent example of a media producer putting profit over the needs of their audiences is Zoella discussing sexuality and sex toys on her website. for example. her article "contactless self pleasure" discusses such adult concepts as 'clitoral stimulation', which, while appropriate for her new, older audience, is completely inappropriate to some young audiences. The over the top and sexually explicit language is deliberately included to challenge an audience to click on the article, which is an example of clickbait, and potentially manipulates the target audience.

One way in which online media is regulated is through self regulation, where companies and corporations chose what is available to their audiences on their own platform. For example, the menu bar boasts a 'boys' section which links to a range of lurid articles focusing exclusively hypersexualised representations of predominantly young, attractive muscular men. Not only do these articles reinforce a potentially negative stereotype about gay men, they also cultivate unrealistic body expectations for the young and vulnerable secondary day target audience. The sole reason attitude online does this is to make money in the most straightforward way possible, by presenting sexually alluring images to manipulate their target audience.

manipulative clickbait advertisements 

the hyper-sexualisation of men on Attitude online, muscular 

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