Attitude online - targeted towards mostly gay men
one theme reinforced is identity being important to gay men.
into arts- one heading section dedicated for theatre, and lots of articles on drag - artsy, stereotypical representation
- boys heading and section - topless men, lexis of 'boys' suggesting youth and almost 'cheeky' - hypersexualisation
we live in a heteronormative society - unlikely to see images like these unless we search for them - though female bodies and sexualisation are more common and normalised to be sexualised
- represented as victims - articles on hate crime etc
- stereotyping gay men as attractive and muscular - very very specific beauty standards - muscular, white or light skinned, clean shaven, young
- a hyper masculine representation of men
targeting working class - attitude online appeals to a loyal audience - not specifically gay men (potentially straight women, attracted to the sexualisation of men)
Revision - analysis of music video
Explore how media language combines to create meaning in the music video Are we Ready by Two door cinema club. You should make reference to generic conventions, ideological perspectives, elements of narrative . Knee jerk reaction: This music video uses typical conventions of music videos in the indie pop genre such as lipsyncing to appeal to a larger audience. However, it also includes unconventional elements, making it highly polysemic. Plan: barthes codes levi-strauss buadrillard - postmodernism mise en scene editing sequencial/continuous narrative/ continuity editing - conventional intertextuality - advertisements - experimental proairetic heurmenutic polysemic fast paced editing bright colours shaky camera work deliberately low production values montage ideology - consumerism beatmatched lipsync variety of camera angles POV binary oppositions direct mode of address lyrics appear...
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