Attitude online - targeted towards mostly gay men

one theme reinforced is identity being important to gay men.
into arts- one heading section dedicated for theatre, and lots of articles on drag - artsy, stereotypical representation
- boys heading and section - topless men, lexis of 'boys' suggesting youth and almost 'cheeky' - hypersexualisation 
we live in a heteronormative society - unlikely to see images like these unless we search for them - though female bodies and sexualisation are more common and normalised to be sexualised 
- represented as victims - articles on hate crime etc
- stereotyping gay men as attractive and muscular - very very specific beauty standards - muscular, white or light skinned, clean shaven, young 
- a hyper masculine representation of men 


targeting working class - attitude online appeals to a loyal audience - not specifically gay men (potentially straight women, attracted to the sexualisation of men)

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