Online Media

 issues with teaching and studying online media:
- online media as a medium is constantly changing - frequent radical new innovations e.g. blockchain/crypto/nfts 
- radically different interests, personalities, identities etc catered for
- legal and ethical issues with sharing of personal data, datamining, and potential issues with being doxxed/hacked
- issues with vast conglomerates and monopolies - ethical issues in terms of removing competition, also the idea of violation of privacy within educational sphere
- the huge number of advantages that online media provides for audiences often comes at a massive drawback "when something online is free, then you are the product"
- there are many many things that we absolutely do not know, nor can we ever find out about how digitally convergent online media actually works - many of these systems are so vastly complicated that in actuality even the individuals who have programmed these systems do not understand how they work
- media studies as a subject is vastly biased, much of the theory we study as popularised in the 1970s and even before - additionally, given technology has advanced so rapidly, many media teachers are struggling to keep up 
- potential to discuss a range of controversial topics, including politics, crime, pornography, reddit, the dark web, organ trafficking, drug dealing, racism, intimidation, harassment, fascism, child exploitation....
- it is a huge topic, bigger than everything we have studied so far put together - infact arguably online media is not even a singular medium


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component 1 - video / print media - media language 
component 2 - already studied things


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What is online media?
- technologies that utilise the internet in order to function 
- the internet is a vast network of connected computers and servers 

- blog is short for weblog 
- usually discussion of daily life
- vlogging -the activity or practice of posting short videos to or maintaining a vlog - from google


- vlogging and online videos has become one of the biggest and most influential forms of media - 42% of internet users have watched a vlog within the last month rising to 50% for 16-24 year olds (Guardian, 2015)

- vlogging is so popular - tends to target a extremely specific demographic of people (hyperspecific demographics and microdemographics) , vlogging provides the gratification of escapism, it is pleasurable 
- relatability that we could not see previously - shopping at primark etc 
- more personable - allow us access to the personality of the vlogger 
- often give away things, vlogs operate through a direct mode of address 
- offers us a parasocial relationship - gratification of social interaction - a far more intimate mode of address 
- shared interests - the vloggers provide an authentic mode of address
- audience interaction
- aspirational
- we live in an atomised society - separated, living more individual lives, and vlogging appeals to personal identity
- unscripted narrative provides authenticity 
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UK based zoella is worlds second most popular beauty vlogger with 12 million subscribers (2015ish)
-10.9 million subscribers and 4.93 million on 2nd channel, zoe sugg (morezoella with 4.8 million before rebrand?)
-started narrowcasting fashion and beauty related videos from 2009 
in recent years zoella has rebranded to a blogger

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