Online media - Zoella and industry concerns

 Industry key terms
- distribution - the way in which a media product is given out - online media is digital distribution
- circulation - how many audience members engage with the digital product, which can be measured through view count for example
- regulation - the rules media products must follow - online media is not effectively regulated 
- digital convergence - the coming together of previously separate industry thanks to digital technologies
- conglomeration - where an organisation becomes bigger by buying more companies - google is an excellent example
- vertical integration - where an organisation buys out others in different sectors, meaning they own both distribution and production
- horizontal integration - similar to vertical, but companies in the same sector 
- censorship - the practice of removing content for ideological reasons 
- diversification - where a producer branches out into different sectors/media/etc 
- multimedia integration -  any form of integration that involves digital technologies 

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How is this media product (Zoella) produced, distributed and circulated, and by who?
(looking at Boyfriend tag video)
- produced directly by zoella
- videos initially distributed through youtube exclusively 
- a breezy and excitable mode of address maximises potential for potential for this video to be shared by fans 
- relatable content 
- boyfriend tag video demands audience interaction, providing the opportunity to share the video 
- almost 7 million views, which demonstrates a significant success 
- represents a vertically integrated and a multimedia integrated industry. 
- website - aesthetically pleasing website layout, neatly organised with a range of hyperlinks to click on 
- enormous banner advert suggests Sugg has aggressively monetised her website
- clearly been envolved in search engine optimisation - zoella.co.uk is the top result for searches for zoella -
- blog is regularly updated 
- content has changed dramatically since Sugg started vlogging, and is now actively targetting a much older audience - older audience grown up?

How have recently technological changes in this industry changed production, distribution and circulation?
- broadband internet has allowed greater capacity for streaming  and effective distribution


what economic factors have affected this producg? how financially successful was it? was it made commercially or not for profit?
- youtube videos can be monitised by producers who have an exceptionally high follower count - at least 1,000 subscribers and 4,000 watch hours over the past year are essential to actually applying for monetisation
- Zoe Sugg has significantly diversified her output in order to maximise her profit potential


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