Online media 2: Zoella/Zoe Sugg and the regulation of the online media industries

 5 significant issues with proposed regulation of adult material on websites:

- "the big fear among major porn sites is what happens if they comply with the law but smaller sites remain online without age checks " - the smaller, more underground and sketchier websites could potentially get away from complying with the law as they are less known about 
- " if the policy was poorly enforced by Ofcom it could punish pornography websites that comply with the law." the age verification process could discourage people from using sites that comply, meaning they could find sketchier websites, meaning people can still access restricted content without age verification.
- cost of age verification is 15-20p per person for a website, meaning this proposal can affect the smaller websites while benefitting the largest ones. 
- wanting to age check and confirm someone is old enough to access the site without keeping a database of information would be relatively difficult to pull off, building trust in how the user's data is handled needs to be done first
- if they do not comply, they can be fined 10% of their global revenue by ofcom - may not stop the larger companies, or alternatively they can be blocked by UK service providers - again pushing people to sketchier underground sites 

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The internet is largely regulated in a “patchwork of regulation and voluntary initiatives”. This means that, in the UK, the internet is regulated in radically different ways depending on the site, but ultimately, it is up to the distributor of content to voluntarily regulate themselves. Therefore the internet is largely self-regulated. There are a number of reasons for this approach, including the rapid advancement of technology, and the simple fact that much of the internet is hosted in completely different countries with completely different laws and restrictions. You must communicate in the exam about the potential harms and problems the internet may present its users.

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Zoella and regulation - potential issues for harm and offence - zoella website

- aimed at a much different audience than her vlogs in the past - lexis of "women" and other such things that adult women deal with - smear tests, divorce, heartbreak - meaning this is not for the audience of her vlogger persona. the website is easy to access, being the first result when you search zoella and second when searching for zoe sugg means younger fans can access and look at content not appropriate for them 
- on trend topics, like Euphoria that has a lot of potentially inappropriate content for zoe suggs previous TA meaning they could go and watch the tv show inspired by the blog post and be harmed by it

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Zoella controversies

- AQA dropped her from the GCSE media studies course after she wrote about sex toys - potentially harmful topic for the 16 year old audience studying her for GCSE, though it can be argued that it shows the misogyny of policing teenager's knowledge on female sexual pleasure, and showing the state of sexual education in schools, and zoella responding that young girls should learn about the topic.

- in 2014, she was caught vlogging and driving - met police say she could have killed someone - if not warned by police she could have encouraged other people to do the same, leading to injury.

- 2017 advent calendar costing £50 and having poor quality gifts was criticised, misleading audiences 

- offensive old tweets can cause harm to those within the minorities, or encourage others to say the same things as her. https://www.bbc.co.uk/news/entertainment-arts-41998691 

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