(( attitude ))
-digital version of attitude targets a more working class audience
who makes, publishes and distributes attitude online?
- stream media, specialised in making magazines so horizontally integrated company - also publishes rolling stone, along with a few other gay magazines (specialised industry)
- lgbt and non lgbt
- attitude online is updated infrequently, suggesting it is not nearly are important as the magazine to their brand and to their success
- online articles tend to be short, screenshots or images provided by other people - fairly low production values
-attitude appeals to middle class target audience, while the online attitude appeals to a working class audience - diversification
- website - extremely basic, not very colourful
- sans serif, capitals 'shouty' headlines
- endless scrolling on articles, wall of ads generating over and over
pink washing -using gay-related issues in positive ways in order to distract attention from negative actions by an organization, country or government.
attitude gets paid everytime someone clicks on an ad - 'clickthrough'
-images may be intentionally poorly made and even laughable in order to provoke the audience in to clicking them - this is an intentionally manipulative technique that also functions as a hermeneutic code, inferring mystery to the audience. often the images take an creepy and unpleasant aspect, which may cause people scrolling the page to suddenly stop
voyeristic - grainy grimy pictures presenting a voyeuristic mode of address and entice the audience into seeing something potentially nasty and out of the ordinary
often deliberately confusing to work out what is a clickbait article and what is just another article on attitude.
the captions typically take a challenging and direct mode of address, which is again manipulative and potentially harmful to vulnerable audiences
what opportunities for audience engagement does attitude online offer?
comments - are no opportunities to comment on articles on attitude online - only comments on other sites eg facebook instagram - to avoid harmful comments (if they did, they would need a moderator - shows the minimal production
facebook - updated way more then their website - every 2 hours
twitter - every hour
instagram - about every day
comments from corporations involved e.g. the simpsons on a simpsons related facebook post
hypermodality - where a media product uses digital technology to link to other media products that offer different modes of communication - a text based article links to other websites
presents a singular, straightforward and stereotypical representation of gay men
audiences can take attitude to define their own identity
woman and adbusters comparison
comparing woman and adbusters there are only two kinds of audience question - how does the audience respond to the producer? how does the producer target/position the audience Explore the different ways that Adbusters and Woman target their audiences through content and appeal? Woman appeals to its target audience with its "tips and tricks" that the target audience would have been interested in - such as makeup tips - "are you an a level beauty" - and improving their kitchens -" a present for your kitchen" - . Both of these pages are spreads - with lots of information on, so that their target audience would have to sit down to take in all of the information and content. - woman magazine and adbusters both use audience appeal to target their target audiences in radically different ways Adbusters appeals to its audience by showing shocking political messages encouraging the audience to sympathise with - showing a message that the audience already agrees wi...
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