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Revision - analysis of music video

Explore how media language combines to create meaning in the music video Are we Ready by Two door cinema club. You should make reference to generic conventions, ideological perspectives, elements of narrative .  Knee jerk reaction: This music video uses typical conventions of music videos in the indie pop genre such as lipsyncing to appeal to a larger audience. However, it also includes unconventional elements, making it highly polysemic.  Plan:  barthes codes levi-strauss  buadrillard - postmodernism  mise en scene editing sequencial/continuous narrative/ continuity editing - conventional intertextuality - advertisements - experimental  proairetic heurmenutic  polysemic  fast paced editing  bright colours  shaky camera work  deliberately low production values montage  ideology - consumerism  beatmatched lipsync variety of camera angles  POV  binary oppositions  direct mode of address  lyrics appear...
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Revision: Humans and cultural capital

 Stuart Hall argues that media products can be interpreted differently by different audiences, depending on their cultural capital . To what extent do you agree with this statement?  Cultural capital - social assets of a person (education, intellect, style of speech)  Cultural capital refers to the social assets of a person, for example their education, their tastes, their way of dressing. Stuart Hall argues that audiences can completely interpret products differently depending on their cultural upbringing, In this essay, I shall argue that the audience's interpretation of Human's is completely dependant on their level of education. In order to analyse this idea, I shall be making reference to Humans, a British/American co-production sci-fi TV show which targets a niche and middle class audience. Persona Synthetics TV Commercial: The New Generation  One way in which Humans targets a niche audience with a high level of cultural capital is through its highly atypical ...
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Media Exam

1) Explore the ways in which media language combines to make meaning in this film poster (30 marks, 40 minutes) The mise-en-scene of the colours used throughout the poster, black and white, presents a binary opposition in many aspects. The contrast of the sans serif font, seeming similar to font used by far-right ideologies, and the actual title of the movie, ‘Black K Klansman’ alongside the anchorage of the title immediately shows that the movie will be politically charged, and possibly hard to watch by an audience that isn’t the target of the movie. The contrast continues with the composition of the black and white background, with the white section of background forming a triangle in the centre of the frame. The black and white can connote good and evil, or two different opposing sides, presenting us with an idea of what this movie is about. The white triangle in the centre of the frame is a reference to hats worn by the KKK, which makes it even clearer what this film is about. ...
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