component 1 - media products, industries and audiences ( 2 - media industries in detail) ( 3 - coursework - music video/magazine/essay) music videos - represent the music of the artist - opportunity to be creative /show talents - opportunity to make money in a different way - opportunity to tell a story - to show the director's beliefs and ideologies - visual piece of media that responds to a narrative - opportunity to promote a product/brand - an advert for a song music video is a binary opposition - juxtaposition - oxymoron - it is a contradiction - it should look like how a song sounds intertextuality - when a media product references another media product France Gall - Baby pop (1965) REBECCA - vanity angel 1 - narrative videos - tell a story 2- abstract videos - visuals that look cool 3 - performance video --- convergence - the coming together of two previously separate media industries synergy - the benefits of convergence - eg...