Media doesn’t just exist to brainwash us or to sell us stuff. We have the ability to challenge and to change media products, and to completely shift their meaning

Detournement
re-route






What makes Adbusters different from conventional magazines?
vague, not very much indication on what is inside of it, little information on the front cover
more political

What ideological perspectives does it encode?
left, radical, questioning the world

What genre of magazine is it?
political

Capitalism - a system in society where value is based on a monetary system


• published six times a year by Adbusters Media Foundation, 1989

to present.

• Set edition: May/June 2016

• Price: £10.99*

• Circulation: 120,000 readership (website Apr 2017)

Website: https://www.adbusters.org/

Genre: Independent/ campaigning/ culture jamming

Subtitle: ‘Journal of the mental environment’

‘Based in Vancouver, British Columbia, Canada,

Adbusters is a not for-profit magazine fighting back against the hostile takeover of our

psychological, physical and cultural environments by commercial forces.’


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