creme puff by max factor

 Q1 - How are the target audience positioned in this scene? Make reference to media language

The mise-en-scene of the location positions the target audience into an every-day situation, suggesting that by using this makeup, meeting a "special someone" could happen anywhere. The photographs, positioned almost like three different shots of film on the page is comic like, almost telling a story, positioning the target audience as an audience watching a movie.

Q2 - In what ways does this advert use mise-en-scene to address it's target audience?

By including a typically attractive man in the advert, it appeals to the target audience of young women who are possibly single, convincing them makeup will make them instantly more attractive to men. The text in the advert is mainly in serif font, reflecting the regal and beautifying nature of the prodcut

Q3 -note at least three ways that men and women are represented differently in this advert.

-women represented as "frantically", "dashing" , while the man in the image seems to be walking slow
- man in a black suit vs woman in stylish blazer, seemingly in a lighter colour - suggesting they are more fashionable and less sophisticated
-makeup directed at women and not men - suggesting that women don't have the natural beauty without it, but men can still look handsome without changing their face?

Q4 - In what ways can it be argued that this advert encodes ideologies of patriarchal hegemony? How do you know? And why is this important?

-Male gaze, intradiegetic gaze from the man suggesting a single, heteronormative view of women
- suggesting that women do not look attractive or pretty without using makeup 

Q5 - How does the use of intradiegetic gaze reinforce certain representations of women?
only around to please men?

- ^^ heteronormative, only around to please men 
- suggests makeup is just for looking good for men, nothing such as using it to be confident in yourself

Q6 - "Frantically rushing to meet that exciting someone? Dashing out on an important date?" Explore how the lexis of these two sentences reinforces certain stereotypes about women

The lexis of these sentences suggests that women are expected to be quick at doing things with "frantic" and "dashing", and are also only wearing makeup for men, as suggested by "meeting that exciting someone" and going "out on an important date"