22/02/21 woman mag

 A in media

-Demonstrate a clear and precise argument/point of view
-theory
-references
-point of view
-evidence


How does the advert for Breeze soap engage with it's target audience?
-direct address "because you're a woman"
-use of 'darling' is informal mode of address
-“To be sure you’re all over feminine” use breeze to be feminine and make you more of a woman
-The advert engages its audience through the mise en scene of hair and makeup-she is a hegemonically attractive women, this is enhanced by the decoration of the trendy hairstyle and sultry makeup on her face adding to the visual pleasure of the picture. This visual pleasure is catering to the male gaze as she is glamourized
-Use of ellipsis (...) to emphasise lexis; in particular "Because you're a woman"
-Telling the audience that they need this soap in order to be fresh and feminine.
-Soft words - "gentlest lather", "kindness" & "please" - clearly aiming for a female target audience.
((The producers of this advert would pay a premium to advertise in woman))
-the model is stereotypically attractive, very thin with curves and an hour glass figure, which engages with the target audience as they want to look like her

-"being dirty = being a man" cleanliness is femininity
- constructing a gender binary
- constructs a simple and straightforward representation of women
-emphasises her figure
- trendy hairstyle
- sultry and sexual makeup
- appealing to the male gaze but the ad is targeted towards women.
- telling the audience you need to have this soap to be feminine
-The target audience is supposed to be women however the naked women appeals to the male gaze

This is a sexually explicit advert for 1964
"The purpose of an advert is to make the audience marginaly dissatisfied with his own life" - they dont look like the women in the magazine

mise en scene of the bath would get in the way of her naked body - not having it means more emphasis on her body



woman // vouge

vouge 9 shillings - today almost £8 - upper class, fancy, rich vs lower/middle class of womans mag


woman - filled with information and text
vogue  - focus on the mise en scene of the model and the exclusion of text other than brand name and price

Vogue uses a lot more bold colours with connotations of confidence and wisdom whereas Woman magazine uses more pink tones which are stereotypical associated with women. -This suggests that Vogue is going against stereotypes regarding themes associated with women

vogue is iconic - high (end) fashion
- sophia loren

Vogue: Very unique selling point, maybe caused backlash as it looks like the turban on Sophia Loren could be classified as Cultural appropriation as the woman is white and the turban is classed as something that people from the South and Central Asia, north and west Africa would wear.
  - 1965 less likely to offend people

woman vs sophia loren
- no diversity vs uniqueness, with bright colours 


woman - british, straightforward 

woman makeup looks natural, almost not there vs vogue more over the top and exaggerated

vogue printed on glossy paper, woman printed on lower quality

vogue - looks powerful, not a forced expression // forced scared smile for woman

woman - looks at you, almost nervous, informal friendly mode of address // vogue - judgemental

woman appealing to working class, vogue appealing to middle class 



To what extent are Woman and Adbusters examples of specialised and institutionalised media productions? Make reference to their distribution and circulation

circulation - how many copies of something there are

Woman magazine is a mass market women's weekly lifestyle magazine, which had an enormous circulation of 3million copies in 1964

The media is controlled by a small number of companies primarily driven by the profit and power

Media concentration limits variety, creativity and quality

More socially diverse patterns of ownership can create more varied and adventurous media productions.

IPC- 1964
bought by TI media
2020= TI media: bought by future publishing 
conglomeration : where one company buys out another company 
conglomerisation - ^
for the purposes of profit and power 

Is the publisher a large/ mainstream organisation or an independent publisher?
mostly mainstream - conglomerate, owns a lot of magazines - 164, from all around the world

Is the publisher part of a media conglomerate?
yes^^

What other products (magazines or other media products) does the organisation produce?
similar magazines but different interests  - practical boat owner // practical motorhome
a lot of related ones - woman & woman's weekly

How is this significant for the magazine?
influenced by the brands opinions & views


how has brand identity changed in 20 years?
- more colourful - fits with the fashion etc at the time

boy george on the front cover - more accepting

exciting again -  it was boring

"Woman knows what its mass-market, 40-plus readers want – an entertaining, uplifting and useful magazine with the juiciest celeb gossip."

woman presents a simple conservative ideology to it's mass market audience
why make a straightforward, boring magazine?
By presenting simple and straightforward stories, it allows it to appeal to a mass audience


Magazines are not in the business of selling copies: they are in the business of selling audiences


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From this article's perspective, what is the purpose of wearing makeup?
enhance your beauty, become "a-level", suggesting that you cannot be that without makeup

What is the preferred reading of this article? How are audience expected to respond to it?
that the women reading this article contains tips they don't know or havent heard anywhere else

What is a negotiated reading of this article? What is an oppositional reading? How might audiences react negatively to this article?
assuming that women need help with makeup with these tips may make women who are good at makeup/professionals react negatively

To what extent does this article represent the views and ideologies of the time in which it was made?

How can audiences use this article to demonstrate their own identity? 

What symbolic connotations does the lexis of the term 'tactics' raise for the target audience?
sneaky or spylike? intelligence - these women are intelligent

In what ways does this article reinforce patriarchal hegemonic standards, and for what purpose?

What are the connotations of the term 'A-level'? Who typically takes A-levels? What is the target demographic of this magazine?
teenagers, suggesting the target audience of middle aged women to become youthful looking with makeup, keeping up with current trends ect

What ideologies are cultivated by this article? What ideologies does it reinforce?
woman have to always look beautiful, and this beauty is decided by society
male gaze - beauty of women exists for men's pleasure

How does this article ensure the financial success of the magazine? This is a front page story: why would someone want to pay money to read this??
tips may not be available anywhere else - tips from a professional that they have interviewed ?