all media products are created in order to make money

james curran and jean seaton
- every media industry is motivated by power and profit
diversity is in the public interest – but modern societies suffer from collective attention deficit disorders[…] the public interest has to work harder to be noticed, and we need agile but resourceful media to do that’
- they argue that uk news media is not diverse, In order order to capture our attention, news media tends to follow the same patterns 
-monopolisation of uk media

monopoly -  the exclusive ownership or control of something 
- buying up all the things in the same sector to have monopoly over it

news corp - one of the biggest news conglomerations in the world



conglomerate = a large corporation consisting of multiple smaller companies

subsidiary = a smaller company owned by a large corporation


One argument against aggressive conglomeration is that it leads to boring products
-unfair, too much power

“Curran and Seaton’s Power and Media Industries theory is where the media is controlled by a small group of companies driven by profit and power, which limits creativity and quality,
And if we had more diverse patterns of ownership it would help to create more varied and interesting media products”

newsworthiness - if it bleeds it leads


Key theory 13 – Regulation – Sonia Livingstone and Peter Lunt
The increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk


ipso regulates news in the uk
-new code of regulation is almost identical to the old one - guidelines example of a voluntary regulation 
-this regulation is largely ineffective due to being a voluntary system of regulations, and also due to a digitally convergent media

story behind the phone-hacking conspiracy - BBC news - invasion of privacy





In what ways do newspapers use representations to appeal to their audiences? Make reference to this front page of The Daily Mail and the front page of The Times you have studied to support your answer (30 minutes)



Newspapers such as The Daily Mail and The Times represent national events as dramatic and maybe even overexaggerated to appeal to their audiences. Both newspapers use intense lexis such as 'fiasco' and 'Britain in crisis' to represent these events and could be considered an over exaggeration, enticing the audience to take a closer look to get the full story. 
Both of the newspapers also feature women on the front page with them being the main image or a relatively big image. This suggests that the newspaper's representation of women is overly positive, as they take up a relatively big space on the page, and in The Times' case, the main story. Along with a woman, specifically Theresa May, being displayed as the main story on the front page, it shows her as vulnerable, evoking empathy from the audience, and perhaps appealing to people who like to see women as vulnerable. Meanwhile, The Daily Mail portrays women in a similar light with the headline - but uses a more confident photo instead. The contrast of the image and headline represent her as a strong woman - one that has been through covid and has come out stronger than before, potentially appealing and inspiring women of the target audience. 


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