front cover - the front page

similar, straight forward fonts


magazines can target extremely niche audiences


magazines:
glossy or higher quality paper 
meant to be read more than once
covers are aesthetically pleasing
specific audiences
many different genres, many different types
much more expensive


case study
woman magazine - aug 1964


Codes and conventions – changes over time?  hegemonically attractive woman of the time
Layout and design - Simple layout, most text organised in one place
Composition - positioning of masthead/headlines, cover lines, images, columns
Font size, type, colour
Images/photographs - shot type, angle, focus
Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up
Graphics, logos - masthead is sophisticated cursive font
Language – headline, sub-headings, captions – mode of address - directly talking to the audience "your, you" assumes the person reading is a "british woman" otherwise text isnt relevant
Copy - inside a banner at the bottom, neat and clean, boldly stands out against the rest of the magazine
Anchorage of images and text
Elements of narrative


uses stereotypical feminine colours and patterns such as purple tones and floral patterns

Happy smiley facial expression, inviting audience in through friendly and kind smile - further anchoring friendly mode of address

The mid shot of a woman also sells it to middle aged women as they can relate to the cover model.

background colour of purple connotes a feeling of luxury, elegance and extravagance 

neat hair, makeup and costume - stereotypical housewife?


the lexis used connotes a lot of stereotypes towards women


neutral/feminine colour pallete attracts target audience


“Are you an A-level beauty?” Forces the audiences to question themselves- Hermeneutic code.

cursive font looking like it has been hand written - caring magazine, personal touch and personal mode of address

practiced and forced smile - uncomfortable smile - maybe supposed to look nervous?

teeth so while most likely air brushed

luxury, neat hair and makeup - housewife - stereotypically attractive



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