15.12

 reinforce societal hegemony 
audience manipulation and bias, 
agenda - attempting to manipulate the ideology of others

captions anchor the way you are meant to read an image


lexis "britain's worst pm" hyperbole (extreme language) 
pointing out that he is a coward and dangerous
scathing the opposition of the newspaper's party 
sun mocks corbyn through puns
"clucks up" almost vulgar, use of pun
boris photo taken out of context - anchorage 
corbyn's head photoshopped - not just informal, but childish mode of address
tesco advert almost as big as tesco - just as important as the super market so not much
ad hominem -  attack on a person

political bias of newspapers is extrememly important for politicians 



no such thing as bad publicity -  newspapers can influence votes/ the public 

representation - show something again  e.g showing corbyn 
always shows us the ideology of the producer
show something more than once in more than one way

representations construct our reality


Bias through selection and omission

Bias through placement

Bias by headline

Bias by photos, captions and camera angles

Bias through use of names and titles

Bias through statistics and crowd counts

Bias by source control

Word choice and tone



word choice and tone: play on MAYhem, warlike words
bias through names/titles -  addressed as just "pm" or "may" (meanwhile times uses "prime minister"





every representation is a construction
representations can be complex 


selection of an unflattering image - uses a zoom lense emphasises the unflattering image - able to see the imperfections, looks tired
voting numbers next to her head - anchorage - 
still prime minister - more formal title than mirror
seems humiliated - seems to be bias against her
presented to be just human - able to make mistakes
right leaning 
complex representation - not extremely biased 
demonstrates TA is different -  small ad - middle class (" spring wardrobe " TA has money to spend on seasonal clothes)

discourse analysis - sun / mirror
labour and medics VS experts 
uses of what keir starmer says VS BMJ and doctors etc - what keir starmer says doesnt matter because he isnt an "expert"?

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