E Skeates Media

 18.12 // manipulates the audience into conforming to a certain type of society - reinforcing hegemonic control In what ways is the representation of T May, Brexit and the C party constructed in this X2 page spread - chaotic language mirroring may's loss of control - shambles, delay, defeat etc - a faller at 2nd is racing slang for a poorly performing horse - comparing may to a horse // faller "something such as a share price or currency whose value has gone down during a particular period:" - mirrors the falling rate of the pound? makes it look like conservatives are ruining the economy -almost seems like everyone is against her - not just one specific mp, MPs look to take control - despite the less than landslide vote, which is still significant but not nearly like what the newspapers is representing - newspaper reconstruction - headline has polysemic meanings - horseracing slang - horse fallen at the 2nd hurdle // fallen in value, less than before // also comparing her...

 reinforce societal hegemony  audience manipulation and bias,  agenda - attempting to manipulate the ideology of others captions anchor the way you are meant to read an image lexis "britain's worst pm" hyperbole (extreme language)  pointing out that he is a coward and dangerous scathing the opposition of the newspaper's party  sun mocks corbyn through puns "clucks up" almost vulgar, use of pun boris photo taken out of context - anchorage  corbyn's head photoshopped - not just informal, but childish mode of address tesco advert almost as big as tesco - just as important as the super market so not much ad hominem -  attack on a person political bias of newspapers is extrememly important for politicians  no such thing as bad publicity -  newspapers can influence votes/ the public  representation - show something again  e.g showing corbyn  always shows us the ideology of the producer show something more than once in more than one w...