assessment 03.11 notes

 




Explore how meaning is created through the combination of media language in this advert for Gap. You may wish to make reference to:

  • Polysemy - multiple meanings 
  • Semiotics (Barthes) 
  • Structuralist approaches (Levi-Strauss) binary opposition 
  • The conventions of print adverts (eg lexis, layout, Z-line rule etc) [15 marks, 30 minutes]

    constructs friendly and inclusive atmosphere for TA
    compare with dolce + cabanna ad / gucci ad?
    USE MISE-EN-SCENE AND TERMS
    childlike colours - perhaps a large TA aiming for children too, or "the inner child" (polysemy)
    binary opposition of the focus on one model // multiple people in the next page
    mise en scene of the combination of white shirt and colourful jeans brings contrast - attention brought to the product 

    • Compare and contrast the representation of gender in the Persil Ultimate Powergems [Extraordinary Powers] TV spot advert with the representation of gender in the Tide advert you have studied.

  • Make reference to 

    • How gender roles are constructed through media language
    • The construction of ideological perspectives, including hegemonic norms
    • How intertextuality can construct meaning
    • Historical factors and their relation to representation [30 marks, 45 minutes]

      contrast between only women being shown in the tide advert vs/ a mixture of people in persil - children, adults
      1950s compared to 2017 - print vs video advert, technology advanced but it may also be people today dont have time to read a print advert
      shot like a superhero movie? use of editing and music

  • stereotypical representation of women and cleaning vs not


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