24.11

 economic factors marketing black cinema

blacksploitation films tended to focus on a winning formula - 
a black protagonist
lots of sex and violence 
themes of drugs and crime
an inner city setting
a white antagonist
themes of subjugation, racism and political corruption
funk/soul/r&b soundtracks, featuring prominent black artists 


broadly produced by white film makers and financers  as a way of reaching a previously unreachable audience 
- they were motivated by profit and power (curran and seaton)



Black Panther fact file

production history:

ownership:

director and actors:

Critical reception : 97% Tomatometer and 79% audience score on Rotten Tomatoes
88 on metacritic

The review aggregator website Rotten Tomatoes reports an approval rating of 97% with an average score of 8.3/10, based on 515 reviews. The website's critical consensus reads, "Black Panther elevates superhero cinema to thrilling new heights while telling one of the MCU's most absorbing stories—and introducing some of its most fully realized characters."[256] As of February 18, 2018, it was the best-reviewed live-action superhero film on the site, beating The Dark Knight (2008) and Iron Man (both 94%).[257] Metacritic, which uses a weighted average, assigned a score of 88 out of 100, based on 55 critics, indicating "universal acclaim"

" You know there must be something special about a superhero movie, an action superhero movie at that, to get my mother to see that movie. And not just once. " - Ade Adeniji - 4.5/5

"While the themes are deep, Black Panther is at the same time a visual joy to behold, with confident quirkiness (those aforementioned war rhinos), insane action sequences and special effects, and the glorious reveal of Wakanda, whose culture is steeped in African influences but which also offers a jaw-dropping look at what a city of the future could be." - Brain Truitt - 100

Won 3 oscars

'Many have wondered why Black Panther means so much to the black community and why schools, churches and organizations have come to the theaters with so much excitement. The answer is that the movie brings a moment of positivity to a group of people often not the centerpiece of Hollywood movies...' Erlanger Turner, assistant professor of Psychology at the University of Houston–Downtown


Production and distribution costs:

Production: US$200 million 
Advertising campaign: US$37 million

Earnings:
Black Panther grossed $700.1 million in the United States and Canada, and $646.9 million in other territories, for a worldwide total of $1.347 billion.

Worldwide gross: US$1.29 billion

272 screens

Est. Domestic DVD Sale - $33,195,403

Est. Domestic Blu-ray Sales - $69,980,536

Total Est. Domestic Video Sales - $103,175,939


film is a specialised institution



How has ownership shaped the production and distribution of black panther?

disney is a huge multinational conglomeration 
production shifted with the huge budget - 200 billion dollars
37 million on advertisement 
distribution - easy to get hold of from streaming services 
vertical integration 
disney's reputation - pre-sold audience of marvel, disney, black panther, mcu fans etc
some of the comic writers working on the film 
high action - sellable action superhero genre - big genre (sci-fi and fantasy elements)



film marketing
synergy - two things working together very well 
films are advertised in a different way to video games etc - specialised institution

-websites - domain squatting 
- social media marketing 
- traditional marketing - teaser trailers. posters. billboards
 
- viral marketing campaign - spreads quickly e.g teasers 

Blair witch project - website was made to make it look like a real myth and that was currently being investigated. people believed the teens had really gone missing
- promo reel made that producers thought was a real documentary
- police officers were actually calling up offering to help look for the missing filmmakers

- press marketing - allowing the press access to your set/ pre-release images of characters etc will encourage them to make a main feature from your film or even a front cover

-PR stunts 
- fan created marketing  







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