23.11

 difference between big budget / independent movies
- an emphasis on computer generated special effects in major movies
- more well known and recognisable actors in major movies
- slower paced narrative in indie / major has fast paced action packed editing
- wider range of setting and locations for major movies  / everyday relatable settings for indie films
-certain genres are favoured e.g fantasy, superhero, sci-fi, action vs less apparent genre for indie 
- indie has hard hitting relatable issues / exciting yet relatable major movies
- major movies more dramatic, kinetic cinematography / static cinematography in indie
- major movies emphasis on simple narratives - classic hollywood narratives 
- indie films focus on a niche audience / major films have a wider, mainstream audience
- Emphasis on extravagant set design 


producer - the company that makes a media product 
distributor - the company that puts a media product out
distribution - the process where a media product ends up with an audience 

distribution-
streaming services 
cinema
dvd/bluray/VHS
torrenting 

Black Panther - 2018 
directed by Ryan Coogler - highest earning film by a black director 
produced by marvel studios
Distributed by walt disney studios 

produced and distrubuted by a major, vertically integrated film studio part of a media conglomerate, significant in terms of funding, possibilities for cross-promotion and reaching a global audience 

budget - 200 million dollars

theory 12 - Curran and Seaton - power and media industries 
the media is controlled by a small number of companies primarily driven by the profit and power
media concentration limits variety, creativity and quality
more socially diverse patterns of owners can create more varied and adventurous media products 

in what ways does the black panther trailer minimise risk and maximise profit for walt disney?
- clearly identifiable genre , and most popular and profitable genre right now - evident from the iconography of the super hero costumes 
- superhero films are a 'safe bet' - not a risky investment 
- diverse cast allows the film to be differentiated from other superhero movies
- clearly identifiable brands, allowing the audience to identify with the film
- exotic settings including korea and africa 
- fast paced, action filled trailer provides instant gratification 
- bass heavy hiphop soundtrack allows the film to target a pre-sold audience of rap and hiphop fans
- Martin Freeman - famous from the hobbit, appealing to white middle aged audiences 
- young target audience with expendable income 


how does the trailer to shaft target working class inner city black us audiences?
- accents and slang
- black working class inner city character 
- themes of racism and racial discrimination 
- downtown, rundown grimy settings 

Comments

Post a Comment

Popular posts from this blog

les revenants

Image
https://www.youtube.com/watch?v=4msJoeYVUYE moody, green/blue. intense emotion  dull and moody music sets the theme. -- R.E.S.I.S.T.S Recurring aspects of genre    - the dead return/rise -meeting of survivors - or rather the returned -dam levels sink and power goes out occasionally Elements of plot/narrative -the 'return' from the dead as Todorovian disruption  -binary oppositions - living vs dead, past vs present -orpheus narrative archetype - deals with loss- the families of returned -denouement- alternate scenarios  -not really any narrative closure - lots of questions -enigma codes throughout - lots of questions Stock Characters or archetypes -eerie child (exceptional powers) -arrogant gung-ho (extremely or overly zealous or enthusiastic. -disrupted family unit - the character who cant let go - new 'family' community created  Iconography - stereotypical or unique imagery -blank stares -decaying flesh -blood -mist/darkness Settings -the mall or community...
Read more

08/11

 madonna/whore complex - women he admires and respects // women he is attracted to and therefore disrespects - sigmund freud - virtuous, nurturing, saintly and sexually repressed // sensual, sexualised and desirable without purity  comodity fetishism  gender performativity - girls and boys, toilets  conforming to expected roles  Gender performativity is a term first used by the feminist philosopher Judith Butler in her 1990 book Gender Trouble. She argues that being born male or female does not determine behavior. Instead, people learn to behave in particular ways to fit into society. The idea of gender is an act, or performance. Judith Butler -  theories of gender performativity  identity is a performance, and it is constructed through a series of acts and expressions that we perform every day while there are biological differences dictated by sex, our gender is defined through this series of acts. these may include the ways we walk, talk, dress and s...
Read more

woman and adbusters comparison

 comparing woman and adbusters there are only two kinds of audience question -  how does the audience respond to the producer? how does the producer target/position the audience Explore the different ways that Adbusters and Woman target their audiences through content and appeal? Woman appeals to its target audience with its "tips and tricks" that the target audience would have been interested in - such as makeup tips - "are you an a level beauty" - and improving their kitchens -" a present for your kitchen" - . Both of these pages are spreads - with lots of information on, so that their target audience would have to sit down to take in all of the information and content. - woman magazine and adbusters both use audience appeal to target their target audiences in radically different ways Adbusters appeals to its audience by showing shocking political messages encouraging the audience to sympathise with - showing a message that the audience already agrees wi...
Read more