2.11

 wateraid ad:

binary opposition - shot of the uk vs africa - stereotypically rainy uk vs stereotypically hot and dry africa
representation - young women represented at working people - buckets on their head (opposition of what they are doing vs the sweet song
just her singing - catchy song and people will donate - because they can sing
stereotypical representation of africa - poor and dry
advert represents girls as strong physically and mentally - strong to carry buckets and strong because they get on with it, and happy - gender expectations 
proairetic code: mise-en-scene of the bucket functions as pa suggests she is on her way to collect water
shot of legs - effective hermenutic code - who is this, does she have access to clean water? mise-en-scene - stereotype of africa not to have clean water (we know it is set in africa because weather, scenery)
women representated as hard working and working class
atypical representation of women - not glamourous as women in the tide advert - wearing very worn shoes, connote that she is poor
she is happy - happy expression, close ups and midshots in the sunny scene, golden sand and sunset (symbolic of romance)
editing: not fast paced but not slow - long enough to see all the expressions - mid paced, has an effect of not being tense - calm, friendly and relaxing, warm vibes all anchor the audience to like claudia
many charity ads evoke sadness and pity but this one does not - may feel a little bit sympathetic because she has to go and get water, but she is living a positive - NOT A TYPICAL CHARITY ADVERT
looks like she is a teenager - 16 - atypical representation of a teenage girl- positive representation of teenage girls (usually seen as lazy) 
positive - the sun, sunshine on a rainy day - in english - african people singing in english binary opposition as she is not singing in her native language? (official language of zambia is english) potentially not what the audience expects - an english pop song - makes claudia a lot more relatable as us as an audience 


representations of non white people in media - ethnicity and post- colonial theory - paul gilroy

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