Textual Analysis Toolkit - Print advertising

 




- Unsure what the advertisement is trying to market, but Gucci, a big name brand, may suggest it is important, a luxury, and special. The use of flowers in the shot may suggest it is some sort of perfume, though.
- The mise-en-scene of the image, the inclusion of the lighter pink colours, flowers, and women in the photo suggest that the product is feminine 
- The scene of the image and the lens flares also suggest this is a perfume product, and make it seem as refreshing as flowers in a lake (?)
-Anchorage of text to the left draws more attention to the left of the image, and more attention to the woman smelling the flower in her hand, perhaps advertising the smell of the flower as a product
-Language used is just the text of the brand - Gucci is well known for creating popular and expensive products
- Font type has a lot of soft edges, showing it is more feminine than something that would be more angular.
- Hermeneutic code - The image is very mysterious: it is unclear what is being advertise, and the photo itself is also mysterious and makes the audience question who these people are, and where they could be.
- The referential code of this may suggest the product smells like the flowers in the photo, or the smell of the atmosphere of the photo - flowers in a body of water, seemingly near a forest.

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