Binary Oppositions 12.10

 glamourous sexually attractive housewife - hourglass figure 
- hugging the box - proairetic code of things may go further than just a hug? - puckered lips
not just to use a good product, but to suggest women who bought and used tide would feel love and affection towards the product
- patronising - your job to wash up, "remember" - sexist , presenting 1 view of women and that they only do one thing - dont see them having freedom, working hard at home, 

looks rich and glamourous, shiny and a big name brand
for people interested in abstract art, and therefore abstract looking clothes?
background stands out, but doesnt take attention away from the models as they are wearing bolder colours
realist, art gallery 
artistic lifestyle

key theory 4 - Claude levi-strauss - structuralism 
interested in myths
binary opposition - two concepts, messages or values are presented in direct opposition with one another (e.g. day and night)
binary oppositions are an element of narrative
ideology - the beliefs and valures of a media product

attractive young boys contrasting an older man on his phone, less smartly dressed
rebelleious, sitting on a tractor, almost like he stole it from the man?
located on a coast - foodstand, rocky
all looking in different angles - chaotic? all wearing different things, different colours
orange of the tractor stands out on the image, so makes them stand out as well
blue // orange complementing colours
- almost looks like celebrities compared to the other man?
- all white sitting on the trolley, and the man standing up isnt - ???

all on different levels - z line
- in their 20s? 
guy on the phone is wearing trainers, everyone on the tractor are wearing polished shoes
bright forklift creates binary opposition with the darker models
stereotypically attractive vs not stereotipically atttractive
leopard print -wild, out there, cheesy?
different patterns - they are all individuals 
many languages on kiosk - a tourists place - setting is an exciting luxury tourist holiday - binary opposition - beautiful scenery vs wet tiles on the floor, rainy weather, everyday life
a normal town but looks luxurious and exciting
hermenutic code - why are they sitting on a grotty tractor? what are they doing? 
look like city people, have come to the town and cousing havoc? man on the right looks like he would own that truck, as he is not dressed very high end, market trader - looking into the distance, not looking at the models - another mystery
they have a lot of money to be buying dolce and gabbana
stereotypically working class place - why are they there?
wonky cameria angle - dutch tilt/ canted angle - symbolises an abstract image or lack of understanding
lifestyle - being very wealthy but not caring about it

another message - life is boring and straightforwards, but dolce and gabbana life is exciting and fun and individual
uniformity with hairstyle/shoes?

chaotic placement of models - chaotic and wreckless, canted angle makes it look seasick, if you wear the suits you can do whatever you want
trick them into thinking it will make you a better person?