19.10

 how the producer manipulated the audience

manipulation - change something/ someone's ways

stuart hall- how representations are constructed

-a categorisation of people
-how an entire group of people are represented
-a commonly held belief about a certain group of people


stereotypes allow us to identify a group of people
- reinforced by media products

- they allow us to make sense of the world

stereotypes are useful for audiences and producers


richard dyer - the role of stereotypes
- an ordering process
- a short cut (for producers)
- a reference point (for audiences)
- an expression of dominant societal values


representation and identity:

- stereotypes reduce people to a simple set of characteristics
- producers are essentially constructing identities 

---

- lots of people from different ethnicities
- all women

-diverse range of ethnic groups are represented - no matter who you are or where you come from you can join in
- all different ages of women - 
- different body types

- funded by the national lottery - gambling
- any women can play sports
- doing sports prove that they can, and they look sexy - you can be sexually attractive

voyeurism - where the audience takes pleasure through watching
subvert- stereotype is subverted as close ups on the women's sweating faces but stereotype is reinforced as exercise to look physically attractive

intertextuality - when a media products refers to another media product

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