16.10

 representation - show something again
- the ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events

every media product is a lie (characters in friends are not real) - representation comes from beliefs in our society
representations are a reconstruction of reality - 100% constructed


how to write and talk about representation:

who or what is being represented? - stereotypical representation of a woman

how is the representation constructed through media language? - the colour red connotates femininity and love, hourglass figure is stereotypically beautiful

what ideology is presented about the represented group? - you cannot be attractive if you don't look like her

what is the societal impact of this message on the group being represented? - set expectations on what women are supposed to look like, dress and do

  • What brands are being advertised? ultra beer, avocados from mexico, guitar hotel, genesis, coca cola
  • Who is the target audience for the advert/product? everybody - a whole range of adverts and the audience to them are diverse 
  • What lifestyle is being sold to the target audience?
  • John Berger argued that advertisements work by causing the audience to be dissatisfied with their everyday life. What 'problems' are these adverts solving? genesis - a classy, new car to replace their old one with, coca cola with an energy drink that can help you get ready for a party
  • What groups of people are represented in each advert? Think age, nationality, ethnicity, weight, sexuality and so on - gay couple in afm, chinese man in guitar hotel
  • What messages about these groups are constructed and re-presented to the target audience?
  • In what ways might these representations reinforce and reconstruct reality for the target audience?

    genesis - stereotypical representation of black people (unprofessional, loud) and white people also (more reserved, smarter?)

    coca cola - jonah hill playing the average man (everyman) - not really fun, have to be greatly motivated to do something by a celebrity 

    white people represented as normal (hard rock hotel) - non white people represented as different, abnormal - different from one another, do different things in society?
    -----


Comments

Post a Comment

Popular posts from this blog

les revenants

Image
https://www.youtube.com/watch?v=4msJoeYVUYE moody, green/blue. intense emotion  dull and moody music sets the theme. -- R.E.S.I.S.T.S Recurring aspects of genre    - the dead return/rise -meeting of survivors - or rather the returned -dam levels sink and power goes out occasionally Elements of plot/narrative -the 'return' from the dead as Todorovian disruption  -binary oppositions - living vs dead, past vs present -orpheus narrative archetype - deals with loss- the families of returned -denouement- alternate scenarios  -not really any narrative closure - lots of questions -enigma codes throughout - lots of questions Stock Characters or archetypes -eerie child (exceptional powers) -arrogant gung-ho (extremely or overly zealous or enthusiastic. -disrupted family unit - the character who cant let go - new 'family' community created  Iconography - stereotypical or unique imagery -blank stares -decaying flesh -blood -mist/darkness Settings -the mall or community...
Read more

08/11

 madonna/whore complex - women he admires and respects // women he is attracted to and therefore disrespects - sigmund freud - virtuous, nurturing, saintly and sexually repressed // sensual, sexualised and desirable without purity  comodity fetishism  gender performativity - girls and boys, toilets  conforming to expected roles  Gender performativity is a term first used by the feminist philosopher Judith Butler in her 1990 book Gender Trouble. She argues that being born male or female does not determine behavior. Instead, people learn to behave in particular ways to fit into society. The idea of gender is an act, or performance. Judith Butler -  theories of gender performativity  identity is a performance, and it is constructed through a series of acts and expressions that we perform every day while there are biological differences dictated by sex, our gender is defined through this series of acts. these may include the ways we walk, talk, dress and s...
Read more

woman and adbusters comparison

 comparing woman and adbusters there are only two kinds of audience question -  how does the audience respond to the producer? how does the producer target/position the audience Explore the different ways that Adbusters and Woman target their audiences through content and appeal? Woman appeals to its target audience with its "tips and tricks" that the target audience would have been interested in - such as makeup tips - "are you an a level beauty" - and improving their kitchens -" a present for your kitchen" - . Both of these pages are spreads - with lots of information on, so that their target audience would have to sit down to take in all of the information and content. - woman magazine and adbusters both use audience appeal to target their target audiences in radically different ways Adbusters appeals to its audience by showing shocking political messages encouraging the audience to sympathise with - showing a message that the audience already agrees wi...
Read more