13.10

 want to feel like a product makes our life better

"the purpose of publicity is to make the spectator marginally dissatisfied with his present way of life. not with the way of life of society, but with his own within it. it suggests that is he buys what it is offering, his life will become better. it offers him an improved alternative to what he is" - john berger 
- advertising makes us unhappy with our lives 

ideology - the beliefs and values of a media product 
- placed into a media product by a producer

dominant ideology - set of ideas or culture that is most common or widely accepted in a society, the dominant ideology can change over time

the only reason for any media product to exist is to make profit

image 1 - lucky strike cigarettes:
man and woman smoking together, looking very carefree
perhaps just had sex? symbolic code

2:
"to keep a slender figure" promises some sort of dieting solution with cigarettes, suggests a woman needs to look good to have a good life, the only way they can look good is by smoking

1 - a media product is something to promote a lifestyle and make a product
2 - something within a media product that creates a sense of mystery
3 - Roland Barthe
4- 
5- something that is the opposite of something else
6-  claude levi-strauss
7- media language used to discuss media forms
8 -