Stuart Hall argues that media products can be interpreted differently by different audiences, depending on their cultural capital . To what extent do you agree with this statement? Cultural capital - social assets of a person (education, intellect, style of speech) Cultural capital refers to the social assets of a person, for example their education, their tastes, their way of dressing. Stuart Hall argues that audiences can completely interpret products differently depending on their cultural upbringing, In this essay, I shall argue that the audience's interpretation of Human's is completely dependant on their level of education. In order to analyse this idea, I shall be making reference to Humans, a British/American co-production sci-fi TV show which targets a niche and middle class audience. Persona Synthetics TV Commercial: The New Generation One way in which Humans targets a niche audience with a high level of cultural capital is through its highly atypical ...
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