E Skeates Media

Woman Magazine  Genre: Women's lifestyle Year: 1964 Target audience: Middle-aged 35-50, working class women, British Sold 5 million copies a week  BORING Stereotypical, straightforward, sexist ARGUMENT How does media language combine to create meaning?  COLOUR - lilac coloured background, feminine connotations, though more 'adult' than a typical pink or bright colour, symbolic of flower Direct mode of address - YOUR kitchen, A-level beauty Alfred Hitchcock interview targets British women, choice of putting the interview on the front page directly addressed British women MES of models makeup, representing a stereotypical beautiful woman for aspiring women MES of models clothes, floral  80p  --- The cover model is stereotypically hegemonically attractive, and will function as an aspirational role model for the target middle aged audience. The model selected is in her late 20s to early 30s, which is younger than the target audience, and constructs the hegemonic val...

 Judith Butler argues that gender is a spectrum - we perform our gender everyday  gender performativity is how our gender performance affects the world around us  Lena is hegemonically attractive and rebellious in terms of the MES of her costume. In being sexually active and not being ashamed of this, she subverts stereotypical patriarchal hegemony. No consequences for pursuing her desire to have sex. However, Lucy is murdered for walking home by herself.  Camille is presented as a younger, naive and innocent teenage girl, and this is subverted as the series goes on. Camille also forms a binary opposition with Lena.  These representations allows it to appeal to a broader audience  Explore how Les Revenants represents issues and events Issue - Death and grief - one of the key themes represented in Les Revenants is that of death and grief, and how we react to death. Key Scene - An excellent example of this can be found in the scene where Lena comes home drunk...

 As Humans targets a niche audience, Les Revenants' representation is atypical. Stuart Hall argues that stereotypes reflects the ideology of the producer. Evaluate this theory of representation. Make reference to Les Revenants to support your answer  Stereotypes refer to a widely held belief about a certain group of people, a place or an event. Producers typically use stereotypes to categorise groups of people, and to communicate meaning to the audience. However, Les Revenants subverts stereotypical representations in order to appeal to a niche audience. Les Revenants is a French supernatural drama, set in rural France, and produced by Canal+ and partly funded by the French Alps tourist board.  One way in which Les Revenants subverts stereotypes is through its atypical representation of France. This arguably helps it to target a niche and more specific audience. The vast majority of French products that target a secondary international audience are set in Paris, as this i...

 Stuart Hall argues that media products can be interpreted differently by different audiences, depending on their cultural capital . To what extent do you agree with this statement?  Cultural capital - social assets of a person (education, intellect, style of speech)  Cultural capital refers to the social assets of a person, for example their education, their tastes, their way of dressing. Stuart Hall argues that audiences can completely interpret products differently depending on their cultural upbringing, In this essay, I shall argue that the audience's interpretation of Human's is completely dependant on their level of education. In order to analyse this idea, I shall be making reference to Humans, a British/American co-production sci-fi TV show which targets a niche and middle class audience. Persona Synthetics TV Commercial: The New Generation  One way in which Humans targets a niche audience with a high level of cultural capital is through its highly atypical ...

What section of the exam does Humans come up in? - Component 2, Audience - How does the audience interact with the product // How does the producer target audience  What is special about the TV industry this year? - two questions for TV, one for Humans, one for Les Revenants  How many marks/minutes are all the questions in C2? - 50 minutes per industry, 30 marks - Humans 15 marks  What possible questions an come up for Humans? Henry Jenkins  How can audiences respond/interact/be fans of Humans? - Fans participate in media products  How can producers target/construct/position their audiences? - Targets a niche audience  What genre is Humans? Genre: Sci-fi Subgenre : AI/ Robotic  What genre conventions confirm Humans is part of the sci-fi genre? Both five seconds into the future and alternative present  Conventions : robots, robot freedom, speculative ethics, themes of robots vs humanity, AI, green eyes of the synths, the word synth Detroit become h...

"What role do fans and other niche audiences play in the popularity of Humans?" Kneejerk reaction - Fans and other niche audiences play a large role in the popularity of Humans, from fan-content such as fan fiction, to internet forums where fans can interact and have discussions about the media product in question.  Plan Reddit r/HumansTV - discussion over characters and the show, sharing art etc  Partnership with Channel4 and AMC - Previously was to be made with Xbox Entertainment Studios How was Humans advertised to it's audiences, and how did this appeal to fans? What elements from the show appeal to 'niche' audiences? Sci-fi typically appeals to niche audiences. What elements from Humans are explicitly science fiction Persona synthetics TV Commercial - How does this trailer specifically appeal to niche audiences? How can the marketing to humans be considered postmodern? And how can this appeal to fans and niche audiences Postmodernism - Jean Baudrillard  • ...