E Skeates Media

 stereotypical, straightforward, sexist // unconventional, complex, political and feminist  (Adbusters as a double page spread) Mise-en-scene of naked woman - sexualised, scandalous - completely naked, covered by bubbles // intimate, non sexualised, contrast between poverty and luxury, lack of water and excess of water  contrast between european/white woman  To what extent does cultural context influence how magazines create meaning? Cultural context refers to the context that exists at the time a media product is made. In this essay I shall argue that both magazines i have studied completely reflect the cultural context of the time in which they were made, through their won specific uses of media language. In order to argue this I shall be comparing Woman, a woman's lifestyle magazine first published in the 1930s that was selling millions of copies in the 1960s, and is wholly sexist, stereotypical and straightforward, and Adbusters, an unconventional magazine that ...

Woman Magazine  Genre: Women's lifestyle Year: 1964 Target audience: Middle-aged 35-50, working class women, British Sold 5 million copies a week  BORING Stereotypical, straightforward, sexist ARGUMENT How does media language combine to create meaning?  COLOUR - lilac coloured background, feminine connotations, though more 'adult' than a typical pink or bright colour, symbolic of flower Direct mode of address - YOUR kitchen, A-level beauty Alfred Hitchcock interview targets British women, choice of putting the interview on the front page directly addressed British women MES of models makeup, representing a stereotypical beautiful woman for aspiring women MES of models clothes, floral  80p  --- The cover model is stereotypically hegemonically attractive, and will function as an aspirational role model for the target middle aged audience. The model selected is in her late 20s to early 30s, which is younger than the target audience, and constructs the hegemonic val...

 Judith Butler argues that gender is a spectrum - we perform our gender everyday  gender performativity is how our gender performance affects the world around us  Lena is hegemonically attractive and rebellious in terms of the MES of her costume. In being sexually active and not being ashamed of this, she subverts stereotypical patriarchal hegemony. No consequences for pursuing her desire to have sex. However, Lucy is murdered for walking home by herself.  Camille is presented as a younger, naive and innocent teenage girl, and this is subverted as the series goes on. Camille also forms a binary opposition with Lena.  These representations allows it to appeal to a broader audience  Explore how Les Revenants represents issues and events Issue - Death and grief - one of the key themes represented in Les Revenants is that of death and grief, and how we react to death. Key Scene - An excellent example of this can be found in the scene where Lena comes home drunk...

 As Humans targets a niche audience, Les Revenants' representation is atypical. Stuart Hall argues that stereotypes reflects the ideology of the producer. Evaluate this theory of representation. Make reference to Les Revenants to support your answer  Stereotypes refer to a widely held belief about a certain group of people, a place or an event. Producers typically use stereotypes to categorise groups of people, and to communicate meaning to the audience. However, Les Revenants subverts stereotypical representations in order to appeal to a niche audience. Les Revenants is a French supernatural drama, set in rural France, and produced by Canal+ and partly funded by the French Alps tourist board.  One way in which Les Revenants subverts stereotypes is through its atypical representation of France. This arguably helps it to target a niche and more specific audience. The vast majority of French products that target a secondary international audience are set in Paris, as this i...

 Stuart Hall argues that media products can be interpreted differently by different audiences, depending on their cultural capital . To what extent do you agree with this statement?  Cultural capital - social assets of a person (education, intellect, style of speech)  Cultural capital refers to the social assets of a person, for example their education, their tastes, their way of dressing. Stuart Hall argues that audiences can completely interpret products differently depending on their cultural upbringing, In this essay, I shall argue that the audience's interpretation of Human's is completely dependant on their level of education. In order to analyse this idea, I shall be making reference to Humans, a British/American co-production sci-fi TV show which targets a niche and middle class audience. Persona Synthetics TV Commercial: The New Generation  One way in which Humans targets a niche audience with a high level of cultural capital is through its highly atypical ...